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Marketing Mix Plan - Assignment

   

Added on  2020-06-04

18 Pages4944 Words35 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibility of marketing functions...................................................................1P2 Relation of marketing functions to organisation at wider context.........................................6TASK 2............................................................................................................................................9P3 Comparison of marketing mix planning by different companies..........................................9TASK 3..........................................................................................................................................12P4 Basic marketing plan of company........................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is the group of strategies in order to identify various needs of customers andanalyse and execute various plans resulting in accomplishing desires of consumers effectively inmarketplace through variety of products. In this present report various marketing function arediscussed along with defining its relationship with other functional unit of organisation. Thevarious marketing strategies followed by from in order to develop marketing mix pan are alsodiscussed in this assignment. McDonald is engaged in developing various marketing plans in order to attract more andmore customers towards their products and services. The history of McDonald began in 1940,established by Richard and Maurice McDonald in San Bernardino, California. The company isdealing in Food and beverages sector serving its services in hospitality industry through theirrestaurants chain. The eating house is serving fast food like cheese burgers, French fries,Chicken burger, soft drink and Cold drink. The companions are serving in global market in orderto deliver its services to the worldwide and earn more probability. Organisation is having morethan 375,000 employee contributing in the success of venture. Enterprise is servingapproximately in more than 36,9000 locations worldwide (Berkowitz, 2016). Firm is followingflat organisational structure in order to bring more efficiency in organisation of venture througheffective management strategies in stores. The McDonald is having a manger over the employeeworking in a single store of firm which is responsible in managing all the operations likerecruitment, Selection, marketing plans, financial control of restaurant chain in market place.Charles handy defines various types of organisational culture like role, task, power and personculture. Most of the eating house along with the McDonald are following power culture in theirfunctioning in order to make profitable and faster decision related to growth of firm.TASK 1P1 Roles and responsibility of marketing functions.Marketing strategies from the identification of customer wants and ends with theimplementing various approaches in order to deliver the finished good to consumer to fulfil allhis wants (Blythe, 2012). Marketing is an wider concept which is related with the developmentof huge customers base through advertising products and services along with developing variousstrategies in order to deliver goods with stated quality through analysis of consumer desires.1

Nature of marketing can be defining as that this is an continuous process through whichcompany develop various plan in order to stimulate customers to make purchase with firms.The current marketing trends involves engagement of various companies in buildinggood relationship with their existing loyal consumers in order to enhance their satisfaction level.Through an survey it can be stated that marketing trends and tastes are changing continuously inthe business environment and regulated by various factors. Present marketing strategies of anfirm are dealing with various changes in preferences of customers in order to serve better qualityproducts in order retain users with the brand in order to develop an long term sales of company.While the future trends of marketing can be defined as the utilisation of new technology indefining their commercialisation tools and techniques (Brooks and Simkin, 2011). The variousorganisation can develop a strong base of marketing over the medium of internet with helps ifvarious social networking sites. McDonald can develop various marketing mix plan related toproduct, price and place of promotion to attract more and more numbers of consumers.Gamification is an new trends of marketing which is exploiting the interest of user throughdeveloping various games in order to enhance sales of venture. Digital marketing can be newdevelopmental future marketing that can bring an larger hike in growth and profitability of anyfirm.Marketing structure defines the division and distribution of task and authority at differentlevel of hierarchy of functions in organisation. McDonald is following flat organisation alstructure in order to delivery efficient services and lowering various cost incurred by managingHuman resource department budget. Firm is having a single manager who controls the task ofother employee in restaurant chain effective and allocate available resource to individual in orderto achieve goals efficiently (Brooks and Simkin, 2012). Marketing process involves variousactivities to develop an plan which contributes in enhanced profitability of firm. This processinvolves analysis of available resources and current market position of firm along with analysingexternal market environment and its changing trends in order to develop various strategies andproduce an profitable market mix plan in order top accomplish all objectives of organisationefficiently. Role and responsibilities of marketing department in organisation are defined below:Financing: This is an important function of marketing department of any of theorganisation working in business environment. Marketing functions is an important resource offunds that is collected from sales of product and service by sales executives. This is an important2

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