Supply Chain Management for McDonald's in Australia

This article discusses the supply chain management strategy of McDonald's in Australia, including their demand-driven approach, philosophy of serving the best, and complex supplier approach. It also covers their responsibilities, opportunities for sustainable development, and challenges faced. The article includes a situational analysis, Porter's five force model, and SWOT analysis. Additionally, it provides information on the process of contracting and developing a win-win situation with suppliers.

Supply chain management

Table of Contents
PART-A...........................................................................................................................................3
Q1................................................................................................................................................3
Q2................................................................................................................................................9
PART-B...........................................................................................................................................9
Q1................................................................................................................................................9
Q2..............................................................................................................................................14
H)...............................................................................................................................................17
I).................................................................................................................................................17
J)................................................................................................................................................18
k)................................................................................................................................................18
L)................................................................................................................................................19
M)..............................................................................................................................................19
N)...............................................................................................................................................19
4. Develop an Implementation/Action Plan/ Workplace Difficulties Action Plan Template for
the supply chain strategy using the template provided here:.....................................................20
REFERENCES................................................................................................................................1

PART-A
Q1
a)
Business objectives of McDonald to increase the customer satisfaction and being social
responsible for the company's welfare. Company is using cost leadership strategy to achieve
the goal and objectives of organization. The four organizational strategies include
androcracy, clan, market and hierarchy. The objectives of the business is to increase the
engagement and sale of the products and services across the world. Various strategies are
prepared by the organization to increase the sales. The effective supply chain of the
organization plays an important role in the success of the organizational objective of the
company. Effective supply chin in the business is the core competency of McDonald.
b)
McDonald is a food manufacturing company that provides various food products such as
pizza, burger, French fries, chicken products and desserts. Operations of McDonald include
the better service, quality of product process and capacity design, job design and human
resource, inventory management and maintenance. These operations are effectively
managed by the organisation to increase the customers' satisfaction by providing them good
quality service and products. Scheduling also plays an important role in the Mcdonald
operational management. Strategies are prepared by the company to keep the operations
effective.

global organisational chart of McDonald
c)
Supply chain management of the company s based on culture of partnership and
collaboration that help the organization to serve consistently safe ad high quality food
products to the customer. Company focus on the supply chain management and its
effectiveness in the market. Better relationship with partner companies allows the
organization to creates better supply chain management in the country of Australia. In order
to create an effective supply chain management system company source its products in a
responsible and ethical manner that contribute to the sustainable supply chain of the
business. Supply partners of McDonald are Turosi, Martin Brower, Tyson and Inghams
Enterprises.
d)
McDonald strategy based on culture of partnership and collaboration is local as the
organisation do not have partnership outside the domestic area of the Australia. Other brands
that are engaged in the partnership with McDonald are not operating worldwide at large
scale. So the organisation has this supply chain strategy only in the country of Australia.

e)
three legged stool philosophy in the supply chain management include quality, price and
service. It shows the effective price of the products, better quality of the product and the
service that satisfy the customer are the major point for the success of the organisation, the
McDonald has major rules in its supply chain management that is inspired by the three
legged philosophy. The rules of McDonald are focus on outcomes, focus on what instead of
how and pricing model of the organisation (Armstrong, 2017).
f)
McDonald plays an important role in the supply chain as the supply chain as various
responsibilities are taken by the organisation in order to create the effective impact of supply
chain management. As the culture and partnership model of supply chain of the organization
is majorly depended on the relationship with the partners of the organisation. In order to
increase the sustainable development company need to take various responsibilities such as
negotiation of contract with suppliers, control manufacturing and delivery process,
monitoring the effectiveness of the supply chain in the organisation.
g)
The supply chain management strategy of McDonald delivers against the company's
organisational strategies in several ways. The impact on the image of the partners of the
organisation also affect the image of McDonald and the operational activities of the
organization works along with the plan and activities are affected by the changes in the
supply chain management in the business. Supply chain of McDonald is affect the
organisational strategies in of the business as the changes in the supply chain also enforce
the changes in the organisational strategy in order to bring the coordination between the
supply chain and operational activities of the business.
h)
The right person at right position strategies if supply chain is one of the most important
because this help in keeping the effectiveness in the place. This strategy supply chain
management is beneficial because this allow person to manage the supply chain of the
company for example if the person have experience in management of supply chain then
they can fit well in the process.

I)
following is the complete detailed diagram of McDonald supply chain in Australia.
Suppliers of McDonald
Turosi Chicken products, fish and beef
Martin Browner Distribution
Tyson Beef
Inghams Enterprises Chicken products
Simplot Fries and hash browns
McCain Fries and hash browns
ARYZTA Buns, English muffins, hotcakes, McCafe
cakes
Fonterra Signature cheese
Lactalis Australia Pty Ltd Shake and sundae mixes
Raw material
Chicken products
Fish
beef
Supplier
Simplot
ARYZTA
Fonterra
Manufacture
Distributor
Martin Browner
Customer

j)
From the study of the supply chain model of McDonald in Australia, company has various
opportunities as the customers of the other partnership brands are also attracted towards the
company. Other opportunities can be utilized such as it creates the opportunity to create a
sustainable base of development that contribute at a large scale in the economy of Australia.
It will lead to the increase in the loyalty of customers towards the organization as people are
more likely to purchase products from the organisation that is creating sustainable impact on
the society an environment. Benefit from such opportunities will lead to the increase in the
growth of the organisation.
k)
Opportunities of sustainable development, increase the customer base and increase in loyalty
are the three opportunities that can assess in terms of adding value to the organization.
Increase in the sustainable development will lead the great contribution to the economy and
development of the surrounding. It will also lead to the r better recognition of McDonald.
Increased customer base for the organisation will help the company to increase the sale of
the business. The interaction with new customer provide an opportunity to increase the
customer engagement of the company.
l)
The challenge the company may face is related with the presence of large number of
competitors and the number of substitutes in the market. The company may also face the
challenge in terms of finding the most appropriate supplier in the context of the company
and its strategy of collaboration and partnership.
m)
Situational analysis:
(i) Environmental scan:

While scanning the environment it can be analysed that there are various competitors
across the external environment that may impact the McDonalds. This will lead to have a direct
and negative impact towards environment which make it important to have it analysed.
(ii) Stakeholder analysis
Stakeholders are those group of people who have an interest in the company and may
impact the decision of the company (Boaz and et.al., 2018). internal stakeholders may include
the employees, owners, shareholders and various other while the external stakeholders may
include the customers, investors, government.
(iii) Porter’s five force model
As per this model the company can make an analysis of the extent of competition in the
market. With this model it can be analysed that what is the intensity of market competition
towards the company.
Competitive rivalry:
As per this force the competition in eth market will be analysed (Bruijl, 2018). It is
related with competitors which is high because of the existence of large number of competitors.
Bargaining power of buyer:
This is related with the power of buyers in which they make bargaining in terms of lower
down the prices (Almeida and Santos, 2018). This force is also strong because of the large
number of customers and presence of substitutes.
Bargaining power of suppliers:
This power is low because of the presence of large number of suppliers and their size
(GREGORY, 2018).
Threat of substitutes:
As the market contain a large number of competitive companies that will lead to raise the
number of substitutes of product in the market (Hole, Snehal and Bhaskar, 2019). With the
presence of large number of substitute items this force is high.
Threat of new entry:
This force is related with the entry of new companies in the market. This force is
moderate for the McDonald because of the presence of entry barriers.
(iv) SWOT analysis
Strength:

It includes the capabilities of the company that make it advantageous while making it
compared with other (GURL, 2017). High brand value, Innovation, variety in food, quick
service.
Weakness:
This include the loopholes and weak aspect of the company (Teoli, Sanvictores and An,
2019). High employee’s turnover, franchisee business model
Opportunity:
These are the opportunities that can be grabbed by the company with the use of its
strength. Growth of fast food industry, low cost, home delivery.
Threats:
This includes the negative impact which may affect the company (Vlados, 2019). High
competition, cultural preferences.
Q2
To: [e-mail]
From: [e-mail]
Subject: Established responsibilities
Respected sir,
As per the strategy of partnership and collaboration with regard to the supply chain management
all the responsibilities that is associated with the concerned personnel including the
managers, employees, suppliers have been establish. This will ensure that the concerned
steps along with the role and responsibilities of the personnel will be made performed in a
desired manner. in the same way a set of responsibility that is related with the controlling is
also established so that the supply chain process will be made performed in a desired and
controlled manner.
Thanks and regards
Alfered Jonas
PART-B
Q1
a)

The supply chain management strategy that is followed by the McDonald is demand
driven wherein as per the demand of the customer and the market analysis the company will
make production of the items. Here making an improvisation of items is also included in this. It
will include an analysis of the market and the external environment. In short it can be right to
said that as per this supply chain the entire chain is depended upon the demand signal. This
means as per the demand of the product the supply chain will initiate.
b)
The philosophy that the McDonalds follow is that it serves the best. It serves moments of
feel good with all dependable personality consumers, welcoming and various other aspect as per
the demand of the customers. This means as per the McDonalds the main philosophy is to deliver
the best quality products to its customers so that they feel good in terms of good serve.
c)
McDonald uses a complex and combined approach with its suppliers in which it makes
an inclusion of both the direct and indirect suppliers. It would be right to said that the strategy
that is followed by the McDonalds includes the partnership and collaborative strategy under
which the company make collaboration with the suppliers and make fulfil the supply contract
(Herczeg, Akkerman and Hauschild, 2018). This means that through the help of direct suppliers
the company maintain quality and efficiency in terms of distributing and purchasing with the
restaurants. In the same way through indirect supplier the company operate various facilities
including abattoirs and grain mills.
d)
The aim of the supplier contract is to ensure the availability of concerned products in the
store by keeping a close contact with the suppliers. In the same way its objective is to have
arrangement of the items and the purchase of items at the nominal rate. Its objectives would also
include the maintaining of relationship with the suppliers.
It is to be noted that the aim and objectives are made as per the procedures and policies of
the McDonalds in terms of accomplishment of its aim of serving best quality food at all the time.
e)
The policy and procedure that is being followed by McDonalds is making an arrangement
of suppliers as per the objectives of the company. In the same way the company also follows a
well-defined structure that includes rules and regulations related with the supplier and the

contract of the supply. It also includes the rights and the obligation of the company and the
suppliers.
f)
The process that involves in contracting by the McDonalds include the selection of
contractor followed with the collection of required information. Making a negotiation along with
reviewing the contract with the signing of the contract.
However, the steps that is followed inn tendering involve the steps of prequalification
followed with the issue of tender documents. This will later perform the step of receipt and
review of tender and lastly the tender will be awarded. However, in case of McDonalds the most
acceptable approach is contracting.
g)
The main aim of developing a win win situation with supplier involve making an analysis
of all the available suppliers that will include the selection of those who are giving the most
affordable quotation. In the same way it is noted that the win win situation will be grabbed if the
purchased item will be sold at high prices.
H
Supply chain plays strong role for technical work expansion variedly, and to enhance new raised
up goals for management teams to develop wider new extended goals for technical business
expansion effectively. The MC Donald's has been prioritizing the best techniques, to bring on
working synergies within longer time period goals for intricate expansion specifcially for
connective working diversification. Supply chain has been also expanding to bring on keen new
vision oriented rise on extended channels for primitive enhanced determined rise, where wider
focus is evolved to bring on best determined targets.
I
The responsibilities for managing various roles within supply chain for bakery products are
correlated to prepare various product and services, can be found to be highly important for
extended quality enrichment (Pournader and et.al, 2021). Responsibility to provide decoration
enhanced up in bakery products, improvises new range of keen fundamental competent abilities
worked on for extended channelized growth rise variedly. In order to ensure company serves the

best fresh produce to all customers, the management is being highly precise of bringing best
working expertise technically on extended domains within longer time period.
J
Six sigma and just in inventory supply chain management are some of the best control and
management systems which enhances further extended improvement on varied levels, which
determines MC Donald's to promote management actively among new customer targets. This can
be also analysed that brand has been heading on towards primitive diversification in the latest
innovative goals, uses the best technologies for determined extended wellness. This can be also
analysed that maintaining prior functional expansion diversely, evolves on new technical
expansion diversely for strengthened vision innovatively which also determines keen
productivity to diversify (Pournader and et.al, 2021).
K
The supply chain manager will be responsible for managing and coordinating logistics of
contract aspects for further synchronizing functional operative rise based on key fucntional long
term goals explosion. Also, services of MC Donald's can be furthered also improvised based on
extended working scenarios for longer time period goals which plays keen role to determine new
targets variedly on longer time periods. Monitoring and controlling of achievement in supply
chain objectives against cost, timescales plays keen role for evolving on contingency planning.
The manager has to be also determined of best supply chain goals, by evolving on best technical
vision oriented expansion diversely which enhances quest rise functionally on longer time period
goals.
H
M Supply chain management information sharing will promote collaborative partnership with
supplies, ensuring Mc Donald's uses the best expertise for ensuring competitive advantage in
business scenarios within functional paradigms (Asamoah and et.al, 2021). To ensure the best
quality services are being primitively focused on, where harnessing collaborative partnership will
develop brand engagement variedly based on fundamental horizons. The brand has been also
witnessing huge specific rise on best quality scenarios, where determined extended channels hold
huge scope to evolve on new paradigms actively.
N

Mc Donald is focused on maintaining best 4 key characteristics, where quality, hygienic places
within cafes, high quantitative advanced supply chain management and further productive
competent vision to serve customers with best services (Blanchard, 2021). Bake off delivery of
these quality metrics enable company to bring best services and also organize specific working
vision, for wider developed engagement proactively. It can be also analysed that by working on
improvised best services, the delivery of brand products has been exponentially expanding
towards keen parameters for retained engagement variedly.
O
Mc Donald rules are guided in its supply chain operation, by heading on towards productive
outcomes by delivering the best products to customers variedly for improvised services variedly.
This can be also analysed that bake off and competitive professional commercialization holds
huge scope for strengthened vision engagement on wider levels for extended time period goals.
The bake off factor holds huge importance, where sorting of professional relationship further
synchronizes new advanced innovation to determine new keen priorities to enhance working
keen productivity within longer time period goals. The brand has been also practising the best
practical tools for innovative working expertise technical advancement, which determines keen
untapped goals within technical pathways for extended time period. The supply chain structured
goals further improvises keen expertise technically, where the vision oriented determinants plays
crucial role for gaining functional innovate (Birkel and Müller, 2021).
P
The techniques applied by Mc Donald' are related with capacity resource management, where
supplier relationship management and order processing plays keen role to enhance new extended
innovation growth fundamentally. Informational scenarios, and customers satisfaction enhances
abilities to further determine extended brand goodwill to develop in proper competent pathways
for new extended goals. The brand has been crucially also heading on towards supply chain
management aspects, for determined working rise, based on fundamental competent work
synergies which determines keen engagement among customers requirements. By heading on
towards supplier relationship management strategies MC Donalds supervises working
engagement actively as per extended technical pathways for developed competent surge rise on
terms of quality factors.

Q
The detailed specifications in MC Donalds list of Bake off products are related with Apple
Fritter, Blueberry Muffin, and Cinnamon Roll which are also some of the most demanded
products among people due to best services ( Waters, 2021). Also, it can be analysed that
services are highly competitive for competent new significant channels engagement, which also
determined new productive diversity to enhance wider brand development. The bakery products
are also widely expanded for functional scope, which enhances keen engagement towards
priorities as per competent vision which plays keen role.
Q2
a)
The organization objective for Bake off is to grab an opportunity in the market in terms
of availing the competitive advantage. Its main objective is to avail the fresh and quality buns
from Bake Off at low cost and best quality so that the quality product will be made supplied to
its customers. This would be right to said that the objective related with Bake Off is to
accomplish and assist the main goal of McDonalds.
b)
The strategies that will be required to deliver the above objective is to fix a meeting with
the Bake Off so that the contract of supply will be made. In the same way the company will also
adopt the strategy of negotiation so that the contract of supply will be fix at the low price. This
will lead to accomplish its objective in terms of grabbing the best product at the low price. In the
same way with the making of market and supplier analysis the company can make a
determination of the best suppliers and thus make achieve its objective.
c)
Organizational chart:

As per the above organizational chart in order to make an order and follow the supply
chain it is to be noted in order to place an order the company will approach to manager which
will take order. In the above chart the workers will be responsible for the baking work. Here
accountability of manager is towards the company and the McDonalds.
d)
The key stakeholders that is related with the above supply chain includes the employees,
managers, workers, customers and owners. This is to be noted that they play an important role in
relation with the supply chain management because as per the order received the production
department and the employees will work which will play an important role in the making the
order to be accomplish. In the same way with the aspect of customers to whom the product will
be delivered will also play an important role because the ultimate product will be supplied to
them.
e)
Stakeholders analysis highlights the following points such as:
High power with high interest: this type of stakeholders have high power in the business and
keep their interest high in the decision-making process.
High power with low interest: this type of stakeholders have high power, but they do not like to
interfere in the decision-making process of the business organization.
Bake off
Assistant Manager 1 Assistant Manager 2
Production level
employee/workers
Production level
employee/workers

Lower power with low interest: this type of stakeholders have less power but actively want to
participate in the decision-making process.
Lowe power with low interest: this type of stakeholders do not have any interest in decision-
making process as they do not have high power.
f)
Stakeholders commitment is one of the most important part, there are certain ways in
which stakeholders can be committed to the process such as:
Task buidling: when the business organisation allow stakeholders to perform some important
task then they can increase the commitment of the stakeholders, they simple have to give a task
to the stakeholders which make them feel valuable in the process of business management.
Confidential information: confidential information can be only shared with those stakeholders
who have great importance in the business. When the confidential information is been shared
with the stakeholders they feel valuable and stay commited.
g)
The buying decision of the consumer can be understood by the following diagram which
highlight the process, these include:

Problem recognition: this stage highlight that consumer buy product to solve their problem and
search for the product which solve the problem.
Information search: this stage highlight that consumer search for information of the product after
recognition of the problem.
Evaluation of alternative: this means after the searching the information, the consumer will
compare same product with each other and select one which have more beneficial.
Purchase decision: this means after the problem recognition and searching for the information
and comparison the consumer is finally ready to make the decision of purchase.
Post purchase evaluation: this means consumer demand service after the purchase, this is one of
the most important thing for business to provide service after the purchase is been made.
H)
The supply chain management have certain policy and procedures which need to be
placed in the process, according to the Logistic Act, the company can create their own supply
chain policy and procedures which make easy for them to manage, these include:
Emergency procurement policy: this policy highlight that business need to stay prepared in case
of any uncertainty, this help company to make certain precaution for the case of emergency that
might occur in the business process in the market.
I)
Knowledge sharing: one of the most essential tool for interpreting and sharing information one to
other with effective manner and for managing other task is only properly done and evaluate by
sharing activity. McDonald’s industry has huge supply chain activity so its essential that
company member provide continues effective ideas and share information to seniors.
Ontology: Discussion, application of different essential approaches, communication and
analysing different perspective for manufacture and operational management for selection of
most effective task which has power to resolve issues. So in this company they develop ontology
for higher effectiveness development within manufacturing effectiveness development (Dekkers,
2020).
Supply chain management: Apply and uses of different approaches to making and creating
activities which operate to provide distribution of products and services.
Constructing: Completion of activities of supply chain process, the it essential develop
constructing approach which has power to resolve issue and developing activities for promoting

activities with consideration of decision of product to manufacturing process to continuously
development same process.
J)
In-person meetings: The vest of ways of communication and sharing information with effective
manner is to in person meeting when operation manage has responsibility to sharing information
its essential that they use this term for sharing ideas and information with this meeting, and it
useful for confidence development (Zain and et.al., 2020).
Virtual meetings: In case of business activities virtual meetings are best option for identification
of problems and information. Example like when one inivdiual decide to sharing information
they can easily communicate with seniors so they evaluate performance and managing efficiency
in supply chain management activity.
Phone calls: One of the easier method of communication and sharing of business information to
McDonalds’ has big supply chain they engage their raw material from different place and they
supply their services in many areas for evaluation of financial stability and efficiency within
organization practeisc they have to consider and applies phone call activity which useful for
provide better and fast information.
k)
Difference within tier 1 and tier 2: Tier One is supplier which directly provides their services to
part and basic raw material which is useful for product distribution activity starting. Tier 2
mainly refers to include activity to provide their services to tier 1 and then they supply and
provide their services to Original equipment manufacturer who produce products.
Examples: Mc Donald’s has Tiers which provide different raw material for product making
developing.
Categorized into tiers: They mainly includes different activities like one directly provide their
services to manufactures and one who not provide their services direct to manufacturer they
firstly provide and distribute services to individual who has overall material to customer for
product selling.

Essential tier of Mc Donald’s: Customers, employees, chef, raw material supplier and many
more aspects include in case of sustainability development within business practices.
L)
Data is constantly tracked and shared: Supply chain management only effectively manages by
the continuously tracking and sharing activity because it has power to collect data that overall
selling within in specific time. Financial experts and manger has responsibility to evaluate data
and according to demand they decide to supply their products (Dilip and et.al., 2021).
Company share data in different way: They use different approaches for making and creating
things effective manner so they mainly prefer to uses proper planning like engagement or raw
material to distribution of product like application and engagement of activities which has
potential to making activities with effective manner.
Assist the supply chain to operate at maximum efficiency: It essential to managing various
approaches within effective manner but the major things which includes to performing and
operation of supply chain is that supplier timely provide their services and marketing experts
implement great terms for influencing their services.
M)
Promotion of collaborations can be possible when operation manage implement diversity and
they use cultivate openness and transparency within organization practices for making and
developing sustainable result in preparation process. Continues and efficiency development
within operation practices to encourage and collaborate multiple practeisc which has great idea
to resolve easier and they find solution of problem with great and fast manner.
N)
This company mainly consider to purchasing and promoting aspect which mainly effectively
managed by consideration and identification of cash flows evaluation and application of cost
saving time develop at within the solution and development and efficiency development in
organizational practices to influence activities to resolve issues and It can be possible by cost
avoidance in some basic expenses. And engagement of practices which has power to making
creative idea and in operational process and provide customer and benefits as well.
Manufacturing activities properly run when company manage develop proper planning and they
engage marketing experts for promotional activity and reduce other expense only technological

tools ahs power to make and raise organization overall performance with great manner.
Application of this approach useful for long term sustainability and efficiency expansion within
organization practices.
0)
Protects the public interest and underpins responsible business practices: This legislation
application in supply chain management activity is best and essential approach because without
consideration and application within business practices for operating multiple aspects it defiantly
not influence activities of business. So knowing about this term its important to manage various
aspects with effective manner. And supply chain management operation senior management ahs
to consider that they not provide perfect services to customer with proper safety and regulation
of all legal documentation. Employee performance checking activity also essential because it
provides idea to manage multiple task with effective consideration and evaluation of right result
developing.
Email to accompany strategy for management team seeking their support and input.
To: Joe lue
Cc:
Subject: Digital communication and supply managing process development
Sir I decide to developing and implementing new practices for managing effectiveness in team
seeking. Once we decide to develop changes and implant digital technology in information
distribution effectiveness its easer from video calling because we easily provide images and
showing current position within supply chain management activities.
Thank you
4. Develop an Implementation/Action Plan/ Workplace Difficulties Action Plan Template for the
supply chain strategy using the template provided here:
Action plan is one of the most important thing in the business, every business plan action of the
management of supply chain management. There are certain steps in the action plan such as:

Research: research is the basic step in the action plan, company first try to research certain
important data which can be helpful in the process of action plan. The supply chain is broad term
which need research before any action of the company, research help company to get the idea
about the management process.

REFERENCES
Books and journals
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Zain, M., and et.al., 2020. Analytical Review of Bullwhip Effect in Manufacturing and Services
Supply Chain: Analyzing How Workload Creates Bullwhip in Service Sector. International
Journal of Management. 11(9).
Dilip, D., and et.al., 2021. Effective/Differentiating Marketing Strategies of McDonald’s in
Malaysia And Indonesia. Journal of the Community Development in Asia (JCDA). 4(1). pp.16-
33.
Almeida, F. and Santos, J.D., 2018. Annex I–Porter Five Forces.
Asamoah, D and et.al, 2021. Inter-organizational systems use and supply chain performance:
Mediating role of supply chain management capabilities. International journal of
information management, 58, p.102195.
Birkel, H. and Müller, J. M., 2021. Potentials of industry 4.0 for supply chain management within
the triple bottom line of sustainability–A systematic literature review. Journal of
Cleaner Production,. 289. p.125612.
Blanchard, D., 2021. Supply chain management best practices. John Wiley & Sons.
Boaz, and et.al., 2018. How to engage stakeholders in research: design principles to support
improvement. Health research policy and systems. 16(1). pp.1-9.
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
GURL, E., 2017. SWOT analysis: A theoretical review.
Herczeg, G., Akkerman, R. and Hauschild, M.Z., 2018. Supply chain collaboration in industrial
symbiosis networks. Journal of Cleaner Production. 171. pp.1058-1067.
Hole, Y., Snehal, P. and Bhaskar, M., 2019. Porter's five forces model: gives you a competitive
advantage. Journal of Advanced Research in Dynamical and Control System. 11(4).
pp.1436-1448.
Pournader, M., and et.al, 2021. Artificial intelligence applications in supply chain
management. International Journal of Production Economics, p.108250.
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Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Waters, D., 2021. Logistics An Introduction to supply chain management. Palgrave macmillan.
Online
Armstrong, H., 2017. Three-legged system keeps Mcdonald's supply chain strong. [Online].
Available through <https://www.supplychainmovement.com/three-legged-system-keeps-
mcdonalds-supply-chain-strong/>
GREGORY, L., 2018. McDonald’s Five Forces Analysis (Porter’s Model) & Recommendations.
[Online]. Available through < http://panmore.com/mcdonalds-five-forces-analysis-porters-
model>
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