This article assesses the cultural festival 'Meadows Country Fair' in Adelaide Hills, identifies stakeholders, discusses execution of the event, feasibility and SWOT analysis. The festival aims to attract tourists and preserve local culture. The target demographic includes young and old people, aboriginal people, families and tourists. The event will be funded by entry tickets, corporate sponsors and grants. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Effective collaboration of stakeholders can mitigate weaknesses and threats.