Business Plan for Meal Kit Delivery Start-up Firm

Entrepreneurship

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Executive Summary.....................................................................................................................4
Company Description..................................................................................................................4
Business objectives......................................................................................................................4
Market Analysis...........................................................................................................................5
Operational Plan..........................................................................................................................6
Strategy for growth......................................................................................................................8
Organization and management....................................................................................................8
Financial Information..................................................................................................................8
Detailed evaluation of success factors and issues which impact the start-up............................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
A business plan is described as written documentation which includes information about
business goals and methods of achieving the business goals of the company (Barnick, 2017). An
effective business plan guides enterprisers through every stage of small business management to
successfully attain business objectives. The present report includes a business plan for meal kit
delivery start-up firm. This includes executive summary. Company description, short-term and
long term goals of the company along with competitor analysis. Legal status, organizational
structure, financial information and marketing and sales operations of the company are described
in the business plan. Operational plan of start-up is provided along with detailed evaluation of
success factors and issues impacting the company.
MAIN BODY
Executive Summary
The ways of attaining short- and long-term goals of the company are completed in the
business plan for the meal-kit delivery start-up firm. The competitor analysis states that the
arranging power of consumers, competitive intensity and threat of new entrants are high while
other forces are low. The legal identity of the firm is LLP. This is linked with potential, risk and
investment of the company. Operational plans and success factors of the start-up are described
such as increasing digital shopping.
Company Description
The start-up company offers meal kit service to consumers in UK. This includes recipe
box fort wide range of vegan cuisines including previously measured ingredients so that the
recipe can be prepared quickly. The company will offer 24/7 delivery services and meal kits will
be offered in sustainable packaging. The starting monthly subscription price is 20 pounds with
six meal kit deliveries every month. The start-up will charge additional price for faster delivery.
There are different subscriptions for families, large groups and individuals with vegan diet. In
addition to this, consumers can select from wide variety of cuisines form all over the globe to
cook healthy and sustainable food.
Business objectives
Short term business goals: