Business Plan for Vegan Food Truck - Meals on Wheels

Entrepreneurship

EXECUTIVE SUMMARY
The current project is associated with creating a business plan to target the niche market
of vegan food industry. It shall be disclosing a detailed blueprint in respect of the future business
ventures that are to be undertaken highlighting the business details of the “Meals on Wheels, the
location that is highly populated, the vegan food industry analysis and analysing the competitors
already existing in the market. Through the industry analysis, it has been analysed that company
will easily enter with new start-up that assist to attract the customer and improve the business
performance. Further, there are different competitors within London, UK and to increase the
competition, company must sell products at affordable rates. However, the target market of the
company will be 18 to 55 middle class people who can easily afford the vegan products. In
addition to this, there are different risk associated with the new business plan like technical risk,
cost, time etc that need to be improved through contingency plan. Further, with the help of
management team, company is able to handle the risk and able to meet the defined aim

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
Business Details......................................................................................................................1
Location..................................................................................................................................1
Market/Industry analysis........................................................................................................1
Product/ service description...................................................................................................5
USP and Competitor analysis.................................................................................................5
Operations plan.......................................................................................................................6
Risk and Contingency plans...................................................................................................7
Sales and marketing strategy..................................................................................................9
Finance and funding plans....................................................................................................11
Management team................................................................................................................13
REFERENCES..............................................................................................................................15

Business Details
The proposed business plan for targeting the niche market in the location is through
opening a Vegan Food truck which is named “Meals on Wheels”. Post the outbreak of the
corona pandemic it can be realized that this is one of the successful ventures and also highly in
demand these days in UK. Instead of opening the brick and mortar shops, the entrepreneurs are
preferring to shift towards such mobile vehicles which are cool and attractive for the targeted lot
of the customers (Stubić, 2017). Since nowadays the society is highly inclined towards the
health and hygiene related concerns so the newly entering entrepreneurs must capitalize on the
available opportunities pertaining to the preference towards the vegan foods.
The various meals are offered which do not involve the any essence of the animals and
which are diet conscious in nature. The optimized company website is developed that shall be
providing the options of placing the online orders but the delivery shall not be available. In the
vehicle itself the whole kitchen shall be established, the cash counter and the packing area and
arrangement of the disposals. The business shall be serving the local customers of UK in the
various cities where the demand of the vegan foods is comparatively higher.
Location
The suitable location for the establishment of the “Meals on Wheels” shall be in the
cities of UK where the demand for the vegan foods are high and also on the streets which are
highly populated like besides the malls, gaming zones, parks, beaches where people often visit
for the relaxation purposes (McKenzie, 2017). The highest orders for vegan orders are placed in
Brighton, Bristol, London, Manchester and Edinburgh. The fun and entertainment areas are best
for the opening of the mobile food business so that the larger number of the customers can be
targeted by the company.
Market/Industry analysis
It has been clear that pandemic affect the entire business in negative manner and as a
result, companies fire the employees. That is why, individuals are searching for an employment
and start their new business. Similarly, to minimize the challenge Meals on Wheels will be open
by offering vegan food products within a food truck that helps to attract the customer during
Covid-19. As per the market analysis, it has been determined that the consumption of vegan
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