Role of Balanced Score Card in Signal Radio's Internal Structure
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This report analyzes how Balanced Score Card played a crucial role in the internal structure of Signal Radio, evaluating employee performance and customer satisfaction.
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Balanced Score Card BalanceScoreCard isastrategicmanagement performance metric used to identify and improve variousinternalbusinessfunctionsandtheir resultingexternaloutcomes. SignalRadioisa radio station company which entertains people by providing its services. The report will analyse how Balance Score Card played an important role in the internal structure of Signal Radio. It will also help in evaluating the employees' performance in the Signal Radio and the customers' satisfaction process. The main three key elements which will be elaborated are — The internalbusinessprocessperspectiveofSignal Radio, The learning and growth perspective and finally The Customers perspective. Balance Score Card is defined as the strategic planning and management system. Organization use Balance Score Card (BSC) to communicate what they wish to accomplish, to prioritize services, products and projects, to monitor and measure progress towards targets and strategies set, day to day work to align with strategy. 1. The internal business process perspective of Signal Radio The internal business process perspective of Signal Radio concerns - Process improvementswhich includes streamlining of internal approval process of the operations which takes place in the organization.Theinternalbusinessalsoconcernsaboutthe perspective of how the business is to managed and what are the growth factors that will drive the performance of the business. The internal process ensures the efficiency and effectiveness of thebusinessthatSignalRadiodeliversitsservicestothe customers. Information Capital —All the databases of Signal Radio are important for the company to protect its records and information that has been accessed in station. Along with this, information capital of Signal Radio consists of networks and technology infrastructure such as data protection systems, safety systems etc. Organizational Capital —Signal Radio follows an organization culture with proper leadership style. Also, organization focuses on the employee alignment and knowledge management of employees which includes employee net promoter score, corporate culture audits and staff engagement. Therefore, BSC helps organization in acknowledging about perspective of learning and growth. 2. The Learning and growth perspective This perspective in Balance Score Card system considers the intangibledriversofperformance.Thisperspectivehelpsin learning and growth of the business. The learning and growth perspective is covered on a broad spectrum which is broken down in three different categories mentioned as - Human Capital —Talent, skills and knowledge of employee is observed in the human capital factor. This further explains the performancemanagementscores,trainingeffectivenesson employees of Signal Radio and employees of organization are assessed on the based of their skills. Quality optimizationsuch as manufacturing and reducing waste. This gives a redirection towards the resources which are bing wasted in Signal Radio. This is very essential for the station to evaluatethequalityoftheserviceswhicharebeingmade available to the employees of the organization. Capacity utilizationwhich is the technology factor which boosts the efficiency of the radio station as it is an essential aspect in the growth and development for the whole organization. 3. The Customer perspective This perspective focuses on performance objectives thatarerelatedtocustomersandthe market. Organization'ssuccessismeasuredbythis perspective which includes the objectives to fulfil - Customer service and satisfactionis the main key objective which needs to be fulfilled by Signal Radio as which is done by increasing net promoter score. Market shareof Signal Radio is also analysed which focusesongrowingsharesin marketofparticular country or segment. Brand Awarenessis also the main component which initiates on increasing interactions on social media and platforms such as Instagram, Facebook etc. Therefore, Balance Score Card helps in analysing the various aspects which are included in the pattern of organization's growth that drives the business forward. The effectiveness and efficiency of the employees and the organization is overall measured on such factors whichplayanimportantroleinthesuccessand development of the organization or the company on large scale Conclusion Thus, it is concluded from the above report that Balance Score Card played an important role in the internal structure of the business. It also helped in evaluating the employees' performance in the Signal Radio and the customers' satisfaction process. The main three key elements were elaborated which were — The internal business process perspective of Signal Radio, The learning and growth perspective and finally the Customers perspective. All these aspects helped in analyzing the organization's internal processes through the Balance Score Card procedure. This being very important key essential evaluated the whole performance scale of the organization at large REFERENCES Berková, I. and et.al., 2017. Realtionships between FiancialandLearningandGrowthPerspectivesin BSC.Actauniversitatisagriculturaeetsilviculturae mendelianae brunensis.65(6).pp.1841-1850. Mehralian, G. and et.al., 2017. TQM and organizational performanceusingthebalancedscorecard approach.InternationalJournalofProductivityand Performance Management. Nørreklit, H. and et.al., 2018. Balanced scorecard.The internationalencyclopediaofstrategic communication.pp.1-6.
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