Meat and Livestock Australia: International Expansion Analysis

Running head: MEAT AND LIVESTOCK AUSTRALIA
Meat and Livestock Australia
Name of the Student
Name of the University
Author Note

1MEAT AND LIVESTOCK AUSTRALIA
Executive Summary
The purpose of the report is to analyze the international expansion conditions of the
company Meat and Livestock Australia. The company sells meat nationally and in the global
markets. The threats and opportunities of two countries will help in determining in which
country the business expansion will be profitable for the company. The analysis lead to the
solution that Meat and Livestock Australia if expands its business in Japan, it will gain
competitive advantage. The direct export method will leverage the market share and revenue
generation of the company.

2MEAT AND LIVESTOCK AUSTRALIA
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Company and Product Background.......................................................................................2
Expansion in the markets of Japan.........................................................................................5
Expansion in the market of Philippines.................................................................................6
Entry Model...........................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................8