Media Analysis

This document provides an analysis of different types of media sources for Turin, including print, audio, and visual media. It discusses the purpose, audience, and tone of each source, as well as the perception created by them. The document also highlights the similarities and differences between these media sources.

Media Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Perceptions toolkit (print media sources)....................................................................................1
Perceptions toolkit (audio and visual media sources)..................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Media analysis can be defined as the process of examining different types of media which
could be used for the purpose of evaluating best suitable options for promotions (Abedin and
et.al., 2017). The city which is selected for conducting media analysis is Turin. It is capital of
Piedmont of Northern Italy which is very famous for its cuisine and its attractive architecture. In
order to complete this report different print, audio and visual media sources regarding Turin.
MAIN BODY
Perceptions toolkit (print media sources)
Print media sources includes newspaper, magazines, articles etc. There are various types
of such type of sources which are published in context of Turin. It is one of the most beautiful
cities around the world. It is famous for its architecture and culture. It is well known at global
level because of Rococo, Baroque, Neo-classical, Renaissance etc. It is also known as the home
of Shroud of Turin. Independent which is one of the largest quality digital news brand published
an article for this city. The whole section is focused with different places where tourists can visit
or stay if they are planing to visit it or looking to buy a residential property in Turin.
Main purpose of the media source was to aware individuals regarding different places to
eat, shop and stay so that their level of struggle for looking such places could be reduced. The
audiences of this source are the people who are planning to visit Turin or looking it as a place to
buy residential property. There are various topics which are discussed in the article regarding the
city. These are things to do such as walking, revealing in the relics, football and fiat, ski happy
etc. There are various places which could be selected by tourists when they visit Turin. The main
two places which are mentioned in the article are Palazzo Ciablese and NH Torino Santo Stefano
which are the most famous and popular hotels of city (Avallone and et.al., 2015).
The main attractions for having food in Turin are Cianci Piola Caffe and Sapori which
are two famous restaurants for tourists which can help eat local food of Turin. The individuals
who like to have fast food can visit Flower Burger where they can get chips, drinks and burgers
around 15 euros (Sciascia and et.al., 2018). Major places which are mentioned in the article for
individuals who like to drink are Caffe Torino, La Drogheria, Birreria Don Giovanni, Caffe Vini
Emilio Ranzini, Orro Birra etc.
1

The print media demonstrates that if a person is visiting Turin then the trip is not
completed without experiencing Bicerin which is one of the famous drink of the city. It is a
combination of chocolate, whole milk, espresso with finesse. The famous cafe which is serving it
within the city is Caffe Al Bicerin. There are various places are mentioned in the article for
shopping which are Guido Gobino Bottega, Eataly etc. Apart from this article is also focused
with architecture highlights of the city which are the main elements that are attracting large
number of tourists every year. The major one from the is Basilica Di Superga. It is a church
which is the most beautiful example of architecture of Turin (Article regarding Turin, 2020).
Tone of media source is introductory as it is facilitating people to be aware of different
places of Turin where they can visit different places for various purposes such as eating,
shopping etc. The media source has created a positive perception regarding Turin which shows
that it is one of the most beautiful places in the world to visit (Cauda and et.al., 2014).
Perceptions toolkit (audio and visual media sources)
Audio and visual media sources are considered as such the modes which are considered
as the part of electronic media in which sound and visual effects are used. Some of the main
examples of it are corporate conferencing, church services, television programs, theatre
production etc. There are various types of TV commercials on Turin which are used by the
governmental bodies for the purpose of providing information regarding regarding its structure
and architecture to the individuals who are visiting it for different purposes. There are various
sources such as YouTube videos and other websites where various visual and audio media is
used to aware individuals regarding architecture of Turin (Gili and et.al., 2016).
Main purpose of visual and audio media is to provide live experience to all the people
who are planning to visit Turin in upcoming period or have visited already. The main audience
for these sources are the people who are actually living in Turin are planning to visit in
upcoming period. Tone of these medias are also introductory but with the introduction of Turin
they are also allowing the individuals to get live experience of visiting these places (Gualano and
et.al., 2015).
With the help of this type of media a perception regarding level of beauty and attracting
of Turin could be created. By analysing the actual beauty with the help of videos all the
individuals who are planning or not planning to visit it will definitely want to come here one
time (Visual and audio sources for Turin, 2020). There are various types of media theories which
2

has been used while working on such videos. These are cultivation, limited effect, magic bullet
theories etc.
Cultivation theory is used for the purpose of cultivating the mind of people by leaving a
positive impact upon their mind with the help of visual media. While preparing YouTube videos
or other TV commercials this type of theory is used. It has also been used in case of Turin in
audio and visual sources. It is the main theory which is being used for the purpose of making
creative videos so that all the individuals who are planning to visit a new place can get aware of
all the main places of that city (Palermo and et.al., 2015).
Different videos on YouTube and other sources are very beneficial for the people to be
aware of all such places that could be visited by them in upcoming period.
CONCLUSION
From the above discussion it has been concluded that there are various types of media
sources which could be used by individuals for the purpose of deciding the place that they want
to visit in upcoming period. Some of them are audio, visual and print. There are various online as
well as offline sources which are used for promoting places such as Turin. Print media such as
advertisements in news paper, online articles, magazines are used for describing different
locations. Visual and audio media such as YouTube videos, TV commercials are also used for
same purpose. There are various differences in these tools.
The article which was published in the UK's largest news brand Independent is all about
the places to visit for eating, staying and shopping purpose. By analysing or reading it
individuals may get aware of some specific places of Turin which could be visited by them for
the purpose of finding some thing to eat and place to stay. On the other hand, other sources such
as visual and audio media such as YouTube, TV commercials etc. are used for providing live
experience to the individuals who are planning to visit a new place in future.
The targeted audience in the print media are all the people who like to travel different
locations in the world. On the other hand, the audience for the visual media are those individuals
who are actually planning to visit Turin in future. Tone of print media is informative in which
detailed information regarding various places of a Turin can be gathered. Apart from this, tone of
other audio and visual media provides depth knowledge about the places or a specific city. Print
media create a perception that all the places are very beautiful and could be visited in future.
3

Visual media create a perception that the cities which are being promoted in them are very
attractive and there are various places to visit.
There are various similarities in the sources which are used for the purpose of spreading
awareness regarding different places around the world. For example, print as well as visual and
audio media is used for same purpose. Their aim is to resolve all the doubts and queries of all the
people regarding a city or a destination. With the help of both of them all the individuals will be
able to make sure that they place that they are willing to visit will provide them a new experience
or not. There are several other similarities in such types of sources. One of them is targeted
audience because by using all of them such individuals get benefited who will be visiting a new
city in upcoming period.
4

REFERENCES
Books and Journals:
Abedin, T. and et.al., 2017. Social media as a platform for information about diabetes foot care:
a study of Facebook groups. Canadian journal of diabetes. 41(1). pp.97-101.
Avallone, G. and et.al., 2015. Growth factors and cox2 expression in canine perivascular wall
tumors. Veterinary pathology. 52(6). pp.1034-1040.
Cauda, F. and et.al., 2014. Concordance of white matter and gray matter abnormalities in autism
spectrum disorders: A voxel‐based meta‐analysis study. Human brain mapping. 35(5).
pp.2073-2098.
Gili, S. and et.al., 2016. Comparative safety and efficacy of statins for primary prevention in
human immunodeficiency virus-positive patients: a systematic review and meta-
analysis. European heart journal. 37(48). pp.3600-3609.
Gualano, M. R. and et.al., 2015. Use of self-medication among adolescents: a systematic review
and meta-analysis. The European Journal of Public Health. 25(3). pp.444-450.
Palermo, S. and et.al., 2015. Pain anticipation: An activation likelihood estimation meta‐analysis
of brain imaging studies. Human brain mapping. 36(5). pp.1648-1661.
Sciascia, S. and et.al., 2018. Clinical utility of the global anti-phospholipid syndrome score for
risk stratification: a pooled analysis. Rheumatology. 57(4). pp.661-665.
Online
Article regarding Turin. 2020. [Online]. Available through:
<https://www.independent.co.uk/travel/48-hours-in/turin-things-to-do-italy-city-guide-
piedmont-best-hotels-restaurants-a8576096.html>
Visual and audio sources for Turin. 2020. [Online]. Available through:
<https://www.youtube.com/watch?v=YW1i3Dd2rtU>
5