Analyzing E-Books and Digital Media

The provided text appears to be a collection of references and studies related to e-books and digital media. It includes various sources from academic journals and books, discussing the impact of electronic books on student learning, motivation, and achievement, as well as their effects on literacy skills and reading practices. The text also touches upon topics such as nation branding, creative arts marketing, and media governance. Overall, this assignment seems to be focused on understanding the role and influence of e-books and digital media in various fields.

Media and Creative
Industries - Contexts and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
2.1 Definition of printed book.....................................................................................................1
2.2 Development of printed book throughout the history ..........................................................2
2.3 The role of printed books in modern society........................................................................2
2.4 The impact of e-books on printed books development.........................................................3
2.5 Challenges encountered by printed books in modern society...............................................4
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Media creative industry is the innovation and fanciful activity towards the development
process. Nowadays, There are many media industries, who create new methods and highly
advanced technologies through which long process becomes short. This present report based on
Media creative industries in context of describing the future of the printed book in context of
development of E-Book. Further, it will be explain different characteristics of e-book and print
media. Adding to more it will explain the different elements of online media and creative
industries. Creative media is very much important and necessary to make new differences and
provide various creative range of new services. It helps to make creative economy which are
concerned to grow the generation or exploitation of knowledge and information. Generally
creative industries includes Advertising, Architecture, film, music, performing arts, software,
toys, 3D games, fashion, TV and radio. There are many creative and media industries who
provides advanced features and innovative services for the economy development. These media
and services evaluate old attributes into new ones. Moreover, in earlier times peoples are used
books, notebook to write to learn or to read. They believe in printed books to get knowledge. But
now People get attracted towards e-book.
MAIN BODY
2.1 Definition of printed book.
Printed books are the older version which is basically in printed form. In early times
when people used to write in books read from the printed books. Printed books are the set of
number of pages which is related to the particular topic.
Books starts with the development of writing, reading. It is the most vital source to get
knowledge of something. It also includes some components which is also very necessary in
relates of Printed books such as, paper and printing, History of Paper and printing is very
attractive and exciting (Alhammad and Ku, 2016). Print media is one of the oldest form of mass
communication. It includes newspapers, magazines printed journals. Print media impact on the
readers in long term, after new changes, they have not loss their charm and existence. Nowadays
most of the publishing industry has adopted new e-books technologies to attract the attraction of
readers. It is the toughest and long-term process to produce printed books, magazines and printed
journal. After a long time, media industry has changed the picture of these industries (Takacs,
Swart and Bus, 2014). Now companies doesn't have to print them, but now they only uploaded
1

their news and books on online portals. This changes made huge impact on socio or political and
cultural and environment. Along with that they give new advanced technologies in education
sectors. It also provides some new advanced features in educational sectors.
2.2 Development of printed book throughout the history
The Earliest history of books is directly predict that would conventionally called books.
Where books are in the form of hand bound, expensive. Then afterwards, these gave way to print
media. Which is also very attractive and easiest way to use the books it is called mass media. In
earlier times, when people used Clay tablets in the 3rd millennium BC. Then after Papyrus, this
was used in Ancient times. But now in 21st century country has developed so many things and
achieve high advanced technologies to makes new source of earning which is less expensive and
highly effective in terms of usage. Overall it is possible from media and creative industries
(Bolman and Deal, 2017).
In earlier times when people used to write on walls, trees everywhere but with the
development of time they use papers ink and then pen for writing. Development of printed books
has been growing very fast. Then people used to write or read from books which is compiled in
the form of one book. Through which people can easily read.
2.3 The role of printed books in modern society.
Now people start using e-books it presents in the form of digital form. Electronic
publishing of e-books is the major development that gives quick changes in industry. It is the
most flexible and easily assessable device. It has rapidly developed in over the past few years.
Due to these changes people adopt e-books in high extend. Different companies have launched e-
books facilities with the helps of different strategies and creative ideas. Through which people
read them on mobile, laptops without carrying any king of books. It also gives lots of flexibility
and advanced technology which is much flexible to handle (Chou, 2016). At the time of
introduction of e-book, company have one question that, will people like electronic books, will
they accept these changes or not. Furthermore, there are many electronic devices which people
can take anywhere like Palm pilots and electronic readers allow people to store hundred of books
at a time. This potential market has generated large amount of money as well. Through which
company needs to develop hardware as well as software to making these products and services. It
gives comfort and ease to the people and give power to give up from paperwork and heavy books
which is not contained that much of ease. Overall e-book is the most effective and efficient
2

device to be carry and easy to access. However, traditional publishing stores are also taken
initiatives and try to give advanced features to their users, and provide digital platform as well as
offline according to the demand. Because of easiness and less expensive as compare to print
media, many of the publishers and company has emerged with digital technologies (Dinnie,
2015). These print media companies aim is to compete with the traditional publishers with new
technologies and products offering without making any expenses (Douglas and Poletti, 2016).
On the other side new companies are also growing in wast manner competitively traditional
companies. Like Microsoft company is growing rapidly and provide most effective and advanced
software and hardware to turn book lovers into e-book readers. One of the author which name is
Horror author of Stephen King they publishing their serialized novel solely which is web early
success (Gilbert and Fister, 2015).
2.4 The impact of e-books on printed books development
E-book is the innovative technology which comes under new generation. It gives many
advanced feature and flexibility to the users. E-book has various attractive features which makes
its importance such as, e-books generally have contains complete text of the printed books, it
also contains table of content through which user can easily navigate and search whatever they
need to read or any specific chapter (Hess, 2014). Along with that, user can also search text in e-
books. User can also bookmark pages in the e-book, along with that user also zoom in and out
when they reading the e-book. Adding to more company also provide offline feature to their
users. Through which user can read book without internet connections. Companies also provide
some unique feature, like in between user can also visit the given links in the e-books. It is the
additional media are interactive (Hill, O'Sullivan, O'Sullivan and Whitehead, 2017). E-book
require Adobe reader to open e-books. These advanced technology is the most effective and
efficient technology which is more flexible and creative. Overall the idea is all about new
development towards the new technologies. This e-book technology reduce the role of printed
media. It gives new services and features ton the users. The important elements of e-book is to
create innovative and advanced technologies. It is a king of value chain means, new era of
innovation, businesses through which company becomes most competitive and unbeatable
prices, marketing strategies, fine products, customer loyalty. Value chain tools helps business to
gain profit and advantage over the competition (Keane and Donald, 2014). Media sectors are the
fast growing sector. It creates advanced services and try to reduce cost, optimize efforts,
3

eliminate waste and increasing profitability. Printed media is the old feature of e-book, due to
having new ideas and advanced technologies. E-books has reduced the role of printed media. In
this context value chain of e-book is to create new modern technologies which gives new
business expansion and country growth (Miller and Warschauer, 2014). It makes new product
and services, and minimize the efforts as well as cost. This media creative industry has wide
scope of development. It gives new methods and strategies to innovate services which is more
flexible and attractive. It gives new expand services and products to provide more ease and
services. These media and creative industries are very useful and developed sector. In terms of
scope of printed books in relates of e-book. Nowadays, publishers have opportunity to publish
their books in the form of e-books. E-readers wants some advanced features to take some new
methods or ways to take something new and different. Nowadays, the latest technology also
provides new features in mobiles in which user can easily note down their key notes and
thoughts on e-pads. Technologies has grown in advanced form and provides some latest features.
This reducing the role of printed books (Roig, et.al, 2014).
Digital impact on the printed books has impact on modern world. It also impacts on the
communication sector as well. Since the year 2003, many amounts of printer material has
recreation purpose has gone down and on the other side TV and electronic media has gone up.
Conclusion is digital media having direct impact on print media. In many education institution
where teachers and lecturers use e-books rather than printed books. It gives more flexibility and
advanced knowledge of learning. Furthermore, children are being encouraged to adopt e-books
and get better quality of knowledge. E-books doesn't need to carry heavy bags and lots of books
in it. They require only one device and they itself contain many huge books and chapters. It also
helps parents to entertain their children with e-books (Zhang and Kudva, 2014). Through which
they ignoring printed books. This is going to effect print media in future times. On the other side,
print media is easy method to read novels and books but why it is not yet sunk out of in society
completely.
2.5 Challenges encountered by printed books in modern society.
Printed books has faced many challenges and situation because of e-book, nowadays
individuals are not interested to take heavy load of books, they prefer to take mobile phones and
e-books to read the articles or books. Due to which publishing companies facing the heavy loss
and challenges.
4

Some author gives feedback on e-books over printed books. That it gives negative impact
on the printed media. Like Jonathan Franzen he is the most famous author of freedom he is the
Americas the greatest novelist, according to him, He launches passionate defence of the printed
books, he gives his views that e-books is damaging for society. Overall, we are currently in an
environment where most of the population were reading newspapers, books, novels, magazines.
But now we don not need to seat on a specific place and read books or newspapers etc. now
things has changed now we all have an electronic device through which user can read anywhere
at any time without giving much time and source (Schlesinger and Doyle, 2015). Now with just
quick flick, user can read anything on the basis of their choice. As per the new changes
technologies has also been going advanced and innovative in order to provide innovative
services. Now e-books provides key books for study purpose, online teaching tools and teaching
sources. Along with that it also makes technology advanced and reduce the role of printed books.
Along with that, electronic media includes various methods and techniques through which they
can provide advanced technologies to the readers. High advanced usage of internet, e-books and
uses of tablets readers. They impact on print media sector (VanHoorn and et.al, 2014). Digital
features and advanced techniques may affect the offline businesses. It impacts negatively and
which is not that much good for printed books. On the basis of present scenario all the user were
attracted towards the flexibility and instant connectivity through which they get satisfied with the
new features. But to heavy usage of e-books print media has gone down and people avoiding
printed books now. In future times printed books will become vanish, in-spite of that people start
using digital books. It gives new opportunities and new growth to the people. It may soon replace
print media permanently (Hess, 2014). Study is always based on reading basis but digital media
has changed the scope of old print media scenario. Further, in future times print media replaced
the books by the new convenience tablets devices, overall facts shows that digital media
influenced peoples to adopt new media changes. E-books contains many features rather than
printed books like, navigation, annotations, multimedia, bookmarks and other interactive tools.
E-books is the new revolution of print media other than it is the new version of printed media. It
is the traditional supply chain of printed media. It gives low costs for the readers. Along with that
e-books also protect from piracy encryption and compression. It is kind of innovation and
creativity from printed media. As per the rapid changes in environment, media and creative
industries has to adopt new changes and new expansion policies to provide some new techniques
5

to the users. Another form of e-books is online newspapers (Keane and Donald, 2014). It is the
another change in printed media. It gives more ease and flexibility to the reader. Most of the
newspaper company, offer both offline and online newspaper. Online is the kind of substitute of
print papers (VanHoorn and et.al, 2014).
On the basis of above conclusions it was concluded that, now in current time, printed
books are less valuable as compare to e-books. Because of new advanced technologies and
creativity given by industries. It is confirmed that in future times, no one wants to carry books or
magazines or newspaper. Readers will carry one smart device in which they going to read every
thing which is required. Media and creative industries have responsibility to innovate new
services or product for the users. It helps to grow the economy and development growth.
Through which they developed the standard of living and provide high tech knowledge. And
expansion terms to the users. On the other side it has both positive and negative impacts. Overall
e-books is the new version of printed books, but as per the growing times it was concluded that
scope of printed book is less than digital books (Dinnie, 2015). It provides better features and
advanced techniques. As per the development perspective industries needs to adopt some new
expansion features. In every sector electronic device has change the scenario of everywhere. It
gives new expansion policies and growth for future development. Like innovation of e-books is
includes some advanced designs of iPad, kindle fire, Nook colour, it is the smart version of
printed books. It supports highly interactive and multimedia experiences. As per the survey
parents suggest that for small kids printed books is important for adults young generation
students e-book is much better to learn new techniques. For small children there have some story
e-books, rhymes and many more. On the other side it gives new ideas and new ways of
learnings. With the help of electronic learning people going to learn new things and which helps
to enhance the skills and knowledge. But on the other side some people still preferred to rad with
printed books because e-books would give health issues sometimes or may it give stress on
human minds (Gilbert and Fister, 2015). Along with that some authors would suggest that
printed learning is more effective and useful rather than online learning. Some old persons and
for those who doesn't have knowledge of online feature they preferred to take offline books. As
per the reviews people is not feel convenient to read, they don't like to sit in front of computer
for an hour just to read the book. It may arise health issues. Like headache, muscular pain etc.
furthermore, it will give some negative impact on the minds of children, so that most of the
6

parents wants that their child will learn from printed books. Besides, on the other side advantages
of e-books is that they reduce low updated cost. Besides, it gives new multimedia features and
technologies to provide flexibility in nature, it contains some new unique features like, pictures,
images, audio, video matter which helps reader to interact in more proper way. In printed books
reader will get bore to read only theory and theory but in terms of e-books. They give much
better advanced features to the users. Like they also provide some exciting links which is related
to the existing ones so that reader can easily find their next book or chapter. Overall e-book is the
latest tool of printed books (Zhang and Kudva, 2014). Along with that it also helps to make new
changes and get new opportunities for digital expansion. E-books provides plenty of features as
compare to printed books. So definitely people get engaged towards e-books rather than printed
books. Digital learning reduce the scope of printed books, as per the rapid changes in digital
technologies, they easily vanish the existence of printed books.
On the basis of above discussion, media and creative industries need to adopt some more
new advanced services and techniques to maintain its stability. On the other side it also faces
many challenges and risk in order to adopt technologies. Like media and creative industries have
facing the challenges of new rapid changes, competitions, new demands, costs, political changes,
globalisation changes etc (Keane and Donald, 2014). due to these changes' industry may facing
the new challenges. Online techniques also involved the risk of piracy, may be some hackers
hack the system and make wrong changes in the content. This may create risk of uncertain
events. Overall e-books have wide scope as compare to printed books. They both have their own
pros and cons. To develop in more positive ways media and creative industries should adopt
some new methods of technologies to maintain its stability in terms of development. E-book is
the most effective ways of development in printed media. It gives new features and new
opportunity growth to make printed books into books (Alhammad and Ku, 2016). This mass
communication industry has wide scope of development and they also give innovative services
for expansion.
CONCLUSION
From the above discussion, it was concluded that media and creative industries plays a
very important role in the development of economy. It provides overall conclusion that oriented
books are less flexible as compare to e-books. Overall, e-books gives plenty of new features and
7

flexible methods of working. Like new links, audio visual feature, most of the readers love to
read digital books. Population is engaged with many of the activities they don't have much time
top spend on reading printed books and newspaper instead of that they carry iPads, mobiles, e-
books. They give new ways of learning and methods. Overall mass communication industries
should adopt new techniques through which they get to learn something more and innovative
features to attract readers. Overall it was concluded that in future times. Printed books has gone
down their image as compare to e-books. As per the rapid changes in technologies, industry
needs to adopt new advanced features to attract online readers. Overall it was recognized that e-
book has wide scope of development rather than printed books. Most of the populations are now
engaged with digital technologies. It helps to enhance standard of living and developmental
growth. Overall, the future of printed books are get reduced due to invention of e-books. In
future times people are preferred to take e-books facilities rather than printed books.
8

REFERENCES
Books and Journals
Alhammad, R. and Ku, H. Y., 2016. Graduate Students' Experiences and Attitudes
Toward Using E-Books for College-Level Courses. Journal of Educational Research and
Innovation. 5(2). p.1.
Bolman, L. G. and Deal, T. E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.
Chou, I. C., 2016. Reading for the purpose of responding to literature: EFL students’ perceptions
of e-books. Computer Assisted Language Learning, 29(1), pp.1-20.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Douglas, K. and Poletti, A., 2016. Introduction. In Life Narratives and Youth Culture (pp. 3-32).
Palgrave Macmillan. London.
Gilbert, J. and Fister, B., 2015. The perceived impact of e-books on student reading practices: A
local study. College & Research Libraries. 76(4). pp.469-489.
Hess, S. A., 2014. Digital media and student learning: Impact of electronic books on motivation
and achievement. New England Reading Association Journal. 49(2). p.35.
Hill, L., O'Sullivan, C., O'Sullivan, T. and Whitehead, B., 2017. Creative arts marketing.
Routledge.
Ihmeideh, F. M., 2014. The effect of electronic books on enhancing emergent literacy skills of
pre-school children. Computers & Education. 79. pp.40-48.
Keane, M. and Donald, S. H., 2014. Convergence, content industries and media
governance. Media in China: Consumption, Content and Crisis (London and New York:
Routledge. 2014). pp.200-211.
Miller, E. B. and Warschauer, M., 2014. Young children and e-reading: research to date and
questions for the future. Learning, Media and Technology. 39(3). pp.283-305.
Roig, A., et.al, 2014. ‘The fruits of my own labor’: A case study on clashing models of co-
creativity in the new media landscape. International Journal of Cultural Studies. 17(6). pp.637-
653.
9

Schlesinger, P. and Doyle, G., 2015. From organizational crisis to multi-platform salvation?
Creative destruction and the recomposition of news media. Journalism. 16(3). pp.305-323.
Takacs, Z. K., Swart, E. K. and Bus, A. G., 2014. Can the computer replace the adult for
storybook reading? A meta-analysis on the effects of multimedia stories as compared to sharing
print stories with an adult. Frontiers in psychology. 5.
VanHoorn, J., et.al, 2014. Play at the center of the curriculum. Pearson Higher Ed.
Zhang, Y. and Kudva, S., 2014. E‐books versus print books: Readers' choices and preferences
across contexts. Journal of the Association for Information Science and Technology. 65(8).
pp.1695-1706.
10