Integrated Hospitality Marketing Communications

Integrated Hospitality
Marketing
Communications

Table of Contents
INTRODUCTION.....................................................................................................................................3
SECTION-A...............................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1. Different types of marketing channel that serve communication objectives......................................3
TASK 4.......................................................................................................................................................5
P5. Evaluation of integrated marketing communications plan in relation to strategies of
communication, channel choice, creative content....................................................................................5
SECTION-B...............................................................................................................................................6
P2. Design communication objectives for a given situation....................................................................6
P3. Justification of selection and integration of communications chosen................................................6
TASK 3.......................................................................................................................................................7
P4. Constructing an integrated marketing communication plan...............................................................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9
Books and Journals:.................................................................................................................................9

INTRODUCTION
Integrated marketing communication is a communication which makes sure that all the
types of communication and messages are associated together. This plays an important role in
conveying messages to the final users through different types of channels and that creates a
positive impact on the customers. Integrated marketing communication provides all type of
marketing and promotional tools to the organization and create a unified and attractive position
in the target market of that particular organization (Albertini, E., 2019). This report is going to
prepare on the Chewton Glen which is a five star hotel and resort in the New Forest Hampshire,
England. This report is going to prepare on different forms of marketing channels such as
advertising, personal selling, public relations activities and many more. It is significant for the
companies because it increase the possibilities to the target market which create routes that a
business owner wants to gain. It supports and assists the manager to invest right amount of
money towards the most effective strategies that results positively.
SECTION-A
TASK 1
P1. Different types of marketing channel that serve communication objectives.
Marketing channels or distribution channels can be simply understand as a distribution
method of products and services through which a company can convey their messages from one
individual to another through different channels on mediums. This tool is very important and
beneficial for developing and managing an industrious and tactical marketing strategies. It
performs a measure and essential role between producers and consumers to remove the gap and
make a clear connection between producers and consumers. In the context to Chewton Glen,
there are tools and methods available for marketing (Bao, T. and Et.al., 2019). But it is quite
challenging for people who are new to this and do not know how to use it effectively.
Different types of tools and methods for an effective marketing communication:-
Print media:
 Newspapers: Newspaper is a traditional way to advertise but nowadays it has been
declined severely (Wijayanti, I., 2020). But for a certain group of people who are not
modernized with technologies still plays an effective role for them especially the elder
ones. This plays an important part in the advertisement of wedding event of Chewton
Glen and which results a great for the company. With the addition to this, this type of
print media is not a very expensive and can be used to access particular market statistics.
 Magazines: Similarly to newspapers attractiveness and demand for this print media is
also has being declined very much. However, this still have recognized customer base
because many of the user still using this type of source of communication. Many of the
publishers of magazines there pattern to online formats are digital formats. The
advertisement in magazines can be assisting the organization and helps to get the target
audience through online media as well.