Media Creative Industries : Report
Added on 2020-07-22
12 Pages4302 Words100 Views
Media and CreativeIndustries - Contexts andPractice
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................12.1 Definition of printed book.....................................................................................................12.2 Development of printed book throughout the history ..........................................................22.3 The role of printed books in modern society........................................................................22.4 The impact of e-books on printed books development.........................................................32.5 Challenges encountered by printed books in modern society...............................................4CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................9
INTRODUCTIONMedia creative industry is the innovation and fanciful activity towards the developmentprocess. Nowadays, There are many media industries, who create new methods and highlyadvanced technologies through which long process becomes short. This present report based onMedia creative industries in context of describing the future of the printed book in context ofdevelopment of E-Book. Further, it will be explain different characteristics of e-book and printmedia. Adding to more it will explain the different elements of online media and creativeindustries. Creative media is very much important and necessary to make new differences andprovide various creative range of new services. It helps to make creative economy which areconcerned to grow the generation or exploitation of knowledge and information. Generallycreative industries includes Advertising, Architecture, film, music, performing arts, software,toys, 3D games, fashion, TV and radio. There are many creative and media industries whoprovides advanced features and innovative services for the economy development. These mediaand services evaluate old attributes into new ones. Moreover, in earlier times peoples are usedbooks, notebook to write to learn or to read. They believe in printed books to get knowledge. Butnow People get attracted towards e-book. MAIN BODY2.1 Definition of printed book.Printed books are the older version which is basically in printed form. In early timeswhen people used to write in books read from the printed books. Printed books are the set ofnumber of pages which is related to the particular topic. Books starts with the development of writing, reading. It is the most vital source to getknowledge of something. It also includes some components which is also very necessary inrelates of Printed books such as, paper and printing, History of Paper and printing is veryattractive and exciting (Alhammad and Ku, 2016). Print media is one of the oldest form of masscommunication. It includes newspapers, magazines printed journals. Print media impact on thereaders in long term, after new changes, they have not loss their charm and existence. Nowadaysmost of the publishing industry has adopted new e-books technologies to attract the attraction ofreaders. It is the toughest and long-term process to produce printed books, magazines and printedjournal. After a long time, media industry has changed the picture of these industries (Takacs,Swart and Bus, 2014). Now companies doesn't have to print them, but now they only uploaded1
their news and books on online portals. This changes made huge impact on socio or political andcultural and environment. Along with that they give new advanced technologies in educationsectors. It also provides some new advanced features in educational sectors.2.2 Development of printed book throughout the history The Earliest history of books is directly predict that would conventionally called books.Where books are in the form of hand bound, expensive. Then afterwards, these gave way to printmedia. Which is also very attractive and easiest way to use the books it is called mass media. Inearlier times, when people used Clay tablets in the 3rd millennium BC. Then after Papyrus, thiswas used in Ancient times. But now in 21st century country has developed so many things andachieve high advanced technologies to makes new source of earning which is less expensive andhighly effective in terms of usage. Overall it is possible from media and creative industries(Bolman and Deal, 2017).In earlier times when people used to write on walls, trees everywhere but with thedevelopment of time they use papers ink and then pen for writing. Development of printed bookshas been growing very fast. Then people used to write or read from books which is compiled inthe form of one book. Through which people can easily read. 2.3 The role of printed books in modern society.Now people start using e-books it presents in the form of digital form. Electronicpublishing of e-books is the major development that gives quick changes in industry. It is themost flexible and easily assessable device. It has rapidly developed in over the past few years.Due to these changes people adopt e-books in high extend. Different companies have launched e-books facilities with the helps of different strategies and creative ideas. Through which peopleread them on mobile, laptops without carrying any king of books. It also gives lots of flexibilityand advanced technology which is much flexible to handle (Chou, 2016). At the time ofintroduction of e-book, company have one question that, will people like electronic books, willthey accept these changes or not. Furthermore, there are many electronic devices which peoplecan take anywhere like Palm pilots and electronic readers allow people to store hundred of booksat a time. This potential market has generated large amount of money as well. Through whichcompany needs to develop hardware as well as software to making these products and services. Itgives comfort and ease to the people and give power to give up from paperwork and heavy bookswhich is not contained that much of ease. Overall e-book is the most effective and efficient2
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