Importance of Media, Communication and Socialism in the 21st Century World

This report discusses the concept of importance of media, communication and socialism in the 21st century in the entire world. It analyzes the role and impact of such activities in the global environment.

LC480 Media,
Communication & Society

Table of Contents
LC480 Media, Communication & Society...............................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Media a research platform...........................................................................................................3
Discussing the role and impact of media in 21st century world...................................................4
The activism play role to create a successful social and political change...................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The media are a research platform where communication and society focuses on the
action of the media and communication forms. The pandemic Covid-19 proved the value of
media and communication in day to day life. This report is discussing the concept of importance
of media, communication and socialism in the 21st century in the entire world (Mihailidis, 2018).
In addition, analysing the role and impact of such activities in the global environment.
Performing a blog where media product is raising the awareness of the issues through journalism
platform.
MAIN BODY
Media a research platform.
Today, technology is rapidly increasing in the daily livelihood of human creature. The
modernization is driving the rate at which ideas, thoughts, information and relationships are
shared from one person to another. This digital or social media is accelerating the
communication and granting the information on both national and global surroundings. People
have discovered the many ways to connect with each other via social media such as profiles,
feeds, groups in social platform whereas anybody can share and promote the visibility and
networking features (Jimenez, 2017). Thus, social activism is an act where people are working to
make a change and establishing the power against the cruel activities in the community as well
society. This action is in influence of controversy and opposition into arguments. The activism
has to play many roles movements in order to create a successful social and political change such
as citizen, rebel, reformer and agent. Each of the activities has different skills, styles and needs
which drives effectively and worthless. Every human has rights and power to make decision of
their own without asking the upper legislation. The United Kingdom is a legislative democracy
supported on universal adult franchise (Zhang, and Xu, 2020). UK is a union of four countries —
Scotland. England, Wales and Northern Ireland. The Island is largely self-sovereign with the
UK, obligated for the defence and global relations. Digitalization can be highly useable for
democratic organization either small or large, and that involves actions from home to legislation
itself. Digital media, socialism and democracy all are interconnected with each other in the entire
universe. In the pandemic Covid-19 has been accelerated the politics and social activities via
media and digitalization (Bradshaw, and Howard, 2019). Government has made a decision for
the protection of people through announcing the lock-downs and updating the citizens with the

help of media and social tools. Media plays a vital role in the pandemic environment. Through
the digital equipment’s citizens got a proper updates and treatments, along with social groups
created an awareness in the community. Social media platforms widely locate by the World
health organization (WHO), at worldwide to speech the major issues related to public health. Some
researchers have examined that social groups plays an effective role in protecting people for their
well-being (Goyanes, and et.al., 2021). In United Kingdom, adults responded to a survey between
March and June 2021 with following the guidelines furnished by the government such as keeping the
distance and making a positive affect which increases the awareness in people. In the survey they
exchange the feelings and emotions of the people about their relation with mental health during the
pandemic. These groups help in exchanging of raw materials and beverages, medicines and drugs
and other needful accessories of an individual. Now, with the support of these three activities human
has been protected and makes their healthy lifestyle. Whereas, this article is expressing the
knowledge about the importance of social activism, media and democracy of the whole universe.
Discussing the role and impact of media in 21st century world.
The term “Media” is the tool in which information and data are exchanged from one
particular substance to another. The components of this concept refers as mass media
communication which are print media, news media, radio and television, digital media and

advertising. Today, in 21st century where media are playing a vital and major function in the
whole surrounding. This objective builds the relationship and influence the entire universe.
These functions can be utilized for the information, entertainment and transferring the cultural
actions (Mihailidis, 2018). The connection between the human can be determined by the digital
platforms such as Facebook, Twitter and Instagram nowadays. These are main resources during
this era from which it is increasing the media and its information technology to an individual.
Human utilizes these functions for the research of their business for the appropriate solution of
the query. LinkedIn is the mostly used by business authorities for attracting the huge number of
people and consumers. Due to this technology, people get the news and information before they
wake up. Nowadays, it is the most the easiest way to find out any solutions either it is business
perspective or any other kind of researches. In previous studies, it has been discovered that 4.55
billion people are overwhelming the social media platform in their day to day lives. In addition,
media also plays an effective role in the democracy of the nation(Feeney, and Porumbescu,
2021). Democracy is the fairest system of the government today which allows citizen to choose
their rulers and accept the power as public officials. Journalism has provided the truth about the
politicians and politics. Revealing the truth and honesty which helps people to elect their capable
leaders. All objectives have both region either negative or positive, media also have its own
positive and negative effects in the global surroundings. Let's discuss its impacts at both sides.
Positive Impact
Strengthen online learning : In the modernization period, people are getting opportunity to
learn and improve their skills and knowledge throughout the world. Media are providing the
news and information off all over the world through its various functions which is enhancing the

researches for the organization and educational people both at the time(Mao, Fernandes-Jesus,
et.al., 2021). A you-tube which is the source of media equipment, utilizing by the students and
businessman for their understanding and approaches for the betterment of their personal as well
professional livelihood. Due to the pandemic Covid-19 students has getting their studies through
the social media applications which helps them to learn in distancing without effecting their
education in the hard situation.
Business Start ups : With the start of media, business planning become the easiest with the help
of these networking. At previous era, business can only done with physical presence but not
because of social media it increases the route for managing the work on online basis and can do
it by immediate process. Many of the organization improves their economy and revenue with the
promotional advertisements(Brunner, 2017). At very short period it becomes a highly used and
effective for the global surrounding.
A Greater influence : In present time, the mainstream of the media is not allowing influencing
people in large amount(Zhang, and Xu, 2020). With the help of social media it is increasing the
media era than the television, newspaper and larger media outlets for the controlling on the
people's attention. Social media is always on the fingertip of an individual and organization
instead of big and cooperate media organization. Thus, the viral content has billions of followers
on Twitter, Facebook and views and likes on the You-tube.
Negative Impact
Distraction : Media are making a huge disturbance is human life. Children or adult everyone is
focusing on the media and makes them to belief in such and such situations. Children who need
to study at their education periods they were mostly busy in scrolling and browsing the
inconvenient resources. Due to the extreme usage of media directly effects on their academic
performance.
Cyberbullying : Before the launching of media bullying is only on face to face. Thus, now
people can bully other on online basis. It makes easier for them to meet and follow the new
people in an incorrect form(Esenyel, and Girgen, 2019). People grab the trust and then starts
forcing them into a dark side. Most of the time, in business associations hacking and capturing
the illegal information through the utilization of media techniques. It creates a huge impact on
mental health and drives them to feel anxious and depressed.

Reduction of face to face interaction : Due to the increasing of social media it makes people
addicted to them. Addiction is always proved wrong for anything. It reduces the presence of
human creature in the environment. People become so lazy and mindlessly scrolling the media
platforms all day. Before this people were interacting with each other in the physical presence
but not people don't like to meet their relatives and family members in a physical connection.
Increase of media reduces the face to face communication of people and makes the relation
complicated sometimes.
The activism play role to create a successful social and political change.
Citizen : Indicate positive federal values as democracy or freedom justice.
Reformer : Utilizes official acts as courts and constitution to get the movements captured into
policies.( Boulianne, Lalancette, and Ilkiw, 2020.)
Rebel : This act target the upper authorities as power and their institution such as government
and cooperation's.
Change Agent : The activism create a successful change in the majority of education of citizens.
CONCLUSION
In this report, it has been concluded the actual meaning of media, social activity and
democracy. It expresses the interactions between three of them in a surrounding. Media is the
main objective in the 21st century to get the information throughout the universe(Li, 2018). The
culture and traditions of previous era has changed the world into a modern technology and
demands of people. As, it is providing the huge effect on the way of living and influencing the
occurrence around the universe.

REFERENCES
Books and journals
Bradshaw, S. and Howard, P.N., 2019. Social media and democracy in crisis. Society and the
internet: How networks of information and communication are changing our
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Esenyel, I. and Girgen, M., 2019. Customer interactions on social media and their impact on trust
and loyalty: the moderating role of product learning. Management Science Letters. 9(9).
pp.1497-1506.
Feeney, M.K. and Porumbescu, G., 2021. The limits of social media for public administration
research and practice. Public administration review.81(4). pp.787-792.
Goyanes, and et.al., 2021. Social media filtering and democracy: Effects of social media news
use and uncivil political discussions on social media unfriending. Computers in Human
Behavior.120. p.106759.
Jimenez, M., 2017. Adapting university education in a digital and globally networked world.
Li, X., 2018. Impact of average rating on social media endorsement: The moderating role of
rating dispersion and discount threshold. Information Systems Research.29(3).pp.739-
754.
Mao, G., Fernandes-Jesus, et.al., 2021. What have we learned about COVID-19 volunteering in
the UK? A rapid review of the literature. BMC Public Health.21(1).pp.1-15.
Mihailidis, P., 2018. Civic media literacies: Re-imagining engagement for civic
intentionality. Learning, Media and Technology.43(2).pp.152-164.
Zhang, Y. and Xu, F., 2020. Ignorance, Orientalism and Sinophobia in Knowledge Production on
COVID‐19. Tijdschrift voor economische en sociale geografie.111(3).pp.211-223.
Brunner, E., 2017. Wild public networks and affective movements in China: Environmental
activism, social media, and protest in Maoming. Journal of
Communication. 67(5).pp.665-677.
Boulianne, S., Lalancette, M. and Ilkiw, D., 2020. “School strike 4 climate”: social media and
the international youth protest on climate change. Media and
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Waggoner, E.B., 2018. Bury your gays and social media fan response: Television, LGBTQ
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Poell, T. and van Dijck, J., 2017. Social media and new protest movements. Poell, Thomas &
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Online references
A, B., 2018. [Online]. Available through <>
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