Media Communication and Society: Designing a Blog as a Media Product

Media Communication
and society

Table of Contents

PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A written analysis and commentary on media product....................................................................3
Media platforms for product.......................................................................................................4
Target audience for product........................................................................................................4
Effective ways to communicate the message to audience..........................................................5
Digital media, social activism and democracy............................................................................5
REFERENCES................................................................................................................................7
PART 2............................................................................................................................................8
INTRODUCTION...........................................................................................................................8
Role and impact of Media in the 21st Century world.......................................................................8
Power in and around media.........................................................................................................8
Contemporary social issues with digital and social media..........................................................8
Reflection on media use on the basis of media diary over semester...........................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

PART 1
INTRODUCTION
The concept of media, communication and society primarily concentrates on the interplay
of the media as well as communicative forms along with the societal contexts. Presently, these
types of processes are undergoing profound changes for a wide number of reasons. The media
can influence, manipulate, pressurise and persuade society, together with even controlling the
world at times in both the favourable as well as unfavourable ways in the form of mentally,
emotionally and physically. Communication and society concentrates on the social as well as
cultural contexts of the communication, specifically organisational and intercultural
communication (Djafarova and Trofimenko, 2019). This part is based on the designing of a
media product which could be presented on a particular online media platform. Within this part,
there will be a written analysis and commentary on the media product. Along with it, this part
also includes different media platforms for the product, target audience for product, effective
ways for communicating message to audience as well as digital media, social activism and
democracy.
MAIN BODY
A written analysis and commentary on media product
The media product that is chosen in this section is BLOG which is a website on which someone
writes regarding the personal thoughts and opinions, experiences and activities. The Blog is
considered as an online journal or an informational website that displays the data or information
in reverse order as per the time with the recent posts appearing first at the top. It is considered as
a platform where a writer or a group of the writers share and express their thoughts and views on
an individual subject. The aspect of Blogging refers to the photography, writing as well as other
media which is self-published online. This process started as an opportunity for the individuals in
order to write diary-style entries (Hashmi, Rashid and Ahmad, 2021). This media product
facilitates in improving the customer relationships. People trust the written word and blogs assist
in improving the level of trust towards the society. Blog is chosen as a media product because in
modern time, it is considered as a good example of how innovations in technologies can create
new forms of the culture. The blogging communities can cross-vast geographic distances which