Media Policies

Running head: MEDIA POLICIES 1
Media Policies
Name
Institution

MEDIA POLICIES 2
Is there a clear purpose underpinning for the social media policy?
These policies are created by the organization and they state how an organization and its
employees are supposed to carry out themselves in online platforms. The leniency and
strictness of these policies usually depends on the management team. Social media policies
are mostly in place to ensure that the employees can use their common sense while uploading
videos or sharing information.
In an era which social media is a platform used for marketing, it’s only logical for an
organization to own a Twitter account. The IBM for example are strict but also lenient in
some issues, they cut a clear guideline on the information their employees are allowed to
share and what they are not, they encourage employees to communicate and express their
creativity, talents and skills, they also encourage their employees to create blogs that they can
use to advertise the company.
What concepts of social media and employee functions are identified?
Mr. Edwim Walker is the managing director of American Red Cross that majorly deals
with accidents and I made effort to ask him some questions on why social media policies
were such a crucial thing in an organization. He said that they help protect the company's
reputation, assist in avoiding legal issues that may arise, creates awareness among the
employees, personal or professional lines that might have been blurred are made clear and
lastly this policy ensures that the company’s issues are kept confidential.
What image of social media is portrayed from the overall policy?