(Doc) Assignment on Sport Media

Running head: MEDIA PORTFOLIO FOR WOMEN’S WORLD CHAMPIONSHIP
Media Portfolio for Women’s World Championship
Name of the university
Name of the student
Author note

MEDIA PORTFOLIO FOR WOMEN’S WORLD CHAMPIONSHIP
1
Executive summery
This report intends to prepare a media portfolio for upcoming FIBA Women’s World Championships,
Spain. On behalf of Australian team, media plan has been developed from the department of media
marketing team. In this due course various media communication tools like media release, fact sheet,
media advisory, media plan and media guide has been used to prepare a portfolio to take the lead for
the above mentioned international sports event.

MEDIA PORTFOLIO FOR WOMEN’S WORLD CHAMPIONSHIP
2
Table of Contents
Section 1:............................................................................................................................................... 3
Media plan......................................................................................................................................... 3
Justification....................................................................................................................................... 5
Section 2:............................................................................................................................................... 6
Fact sheet........................................................................................................................................... 6
Mission..............................................................................................................................................6
Organisers..........................................................................................................................................6
Game categories and participant countries........................................................................................6
Media partners................................................................................................................................... 7
Facilities at venue and games village.................................................................................................7
Justification....................................................................................................................................... 7
Section 3:............................................................................................................................................... 7
Media guide....................................................................................................................................... 7
Venue information.............................................................................................................................8
Justification....................................................................................................................................... 8
Section 4:............................................................................................................................................... 8
Media release: Spain will be the host of FIBA World Women Championship 2018.........................8
Justification....................................................................................................................................... 9
Section 5:............................................................................................................................................... 9
Media advisory..................................................................................................................................9
Justification....................................................................................................................................... 9
References...........................................................................................................................................10

MEDIA PORTFOLIO FOR WOMEN’S WORLD CHAMPIONSHIP
3
Section 1:
Media plan
The media plan has to be prepared in support of Australian women sportspersons who are
going to represent their country in front of international sports fans. Over the last two decades, a
significant transformation has been noticed in the procedure of organising international sports events.
The mentioned FIBA world championship for women will be held in Spain and national sports
authority needs a specific plan to promote the event. According to the market trend, the reading of
Grohs and Reisinger, (2014) suggests too, the role of sponsors has been increased in terms of
providing better infrastructure for sportspersons, better stadium facilities. Besides, the responsibility
media managers has changed after realising the impact of social media over wider range of Audience.
Therefore, following the guidelines of Abeza, O’Reilly and Reid (2013), preparing a media
plan means marketing communication strategies that are needed to develop for upcoming mega event.
Two objectives of creating a plan are: a) to maintain a healthy culture and highlight the women
sports community of Australia and their talents.
Specific Measurable Achievable Realistic Time bound
It focuses on the
women sports
community and
their
development.
The increasing
number of
women
participants and
aspiring
candidates or
number of
enrolments in
sports academies
will reflect the
positive result of
media marketing
regarding sports
event.
It is achievable as
the trend of
fitness and
joining sports in
Australia is
regarded as one
of the promising
career options.
Women have
already
empowered the
field of sports.
Therefore,
highlighting the
women sports
will enhance the
country’s
position
internationally.
Although, it is a
continuous
process of
progression the
four years of gap
can be considered
as peak time to
generate the
awareness using
the successful
examples of
world
championship.
b) To sell 50% of the total tickets developing a fanbase, combatting the competitors within a time
frame of 1 year before the championship.
Specific Measurable Achievable Realistic Time bound
The objective is
to creating a
fanbase and
selling a specific
percentage of
tickets which can
be done using
social media.
Online tools of
selling tickets
and collecting
feedbacks are
helpful to
measure
customer
behaviour and
sale 50% of total
By using
advanced
technology, it is
convenient to
achieve 50% sale
of the total
number of
tickets.
World
championships
happen
maintaining a gap
of four years.
fans remain
Six months prior
to even the
fanbase must be
developed and
proposed amount
of tickets must be
sold.