Media and Presidency

Running head: MEDIA AND PRESIDENCY
Media and Presidency
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1MEDIA AND PRESIDENCY
News or media is considered as the key source of information for the larger population.
With the media coverage of any incident political leaders and other members who are politically
significant can reach to the public. The media gives the opportunity to manage the public and set
up a political agenda accordingly. The stories of presidency include those that of the president or
any other stories related to him. The research done on the presidential news is mostly related to
national news but there are also reasons to know about the coverage in the local media. The
presidents of different countries are always bothered about the news coverage which goes on
beyond their local visit (Fiske and Hancock).
All the presidents’ mentality varies from one another. While one tries to avoid the new
and innovative technology, the other grabs the opportunity. The 36th president of the United
States of America, Lyndon Baines Johnson who wanted to practice politics by means of personal
interactions and backroom plotting. He was not the person who liked to broadcast his messages
to the public by means of television or any other media. He did not have any grudge on the
media but did not like their attack on the political processes. In one of his speech he said, “All
politics has changed because of you [the media]” (Tabrys, Jason et al.)
Theodore Roosevelt, the 26th President of the United States of America changed the
public’s viewpoint about presidency by stating the centrality of office in American government.
It is a fact that the president is elected by the whole country but the decision and the opinion of
the public is greatly affected by the media. Roosevelt had initiated a theory named as
stewardship theory of the presidency which stated that the president has the freedom to do as per
the requirement of his countrymen by keeping within the norms and policies (Enli and Naper).