Donald Trump's Use of Social Media for His Presidential Campaign

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Donald Trump has made his presence known in the ensuing battle for the highest seat
in the government of United States. The tactics that he uses are unorthodox. With the same,
on the basis of his view-point, he either regard across as being a bully or a self-assured and
powerful man who is unafraid to say what is on his mind. It is something that most of the
voters crave in a world where the public apologies by the politicians and the celebrities have
become an exercise in the acting prowess. This essay shall deal with the fact on how Donald
Trump uses social media to power his campaign and to win his presidency. It shall also shed
light on the fallacies of his and that of twitter. Moreover, it would also elaborate on the fact
that Trump cannot block the critics on the social media.
Brian L. Ott in his essay- The small screen: How television equips us to live in the
information age and critical media studies: An introduction (2nd ed.) has expertise and
broadly understands president Trump’s Twitter use, considering he is an America scholar. He
has explored the every changing character of public discourse in the era of Twitter and social
media. By adopting the perspective of the media ecology, he have highlighted how Twitter
privileges the simple, uncivil and impulsive discourse (Ott). He have explored and
demonstrated this effect by means of a case study of the tweeter feed of Donald Trump. The
tactics of social media that Donald Trump has used have helped him to succeed the
competition. This work of Brian Ott has concluded with his reflection on the end times- that
is- the twitter world, the president trump and the post truth and the post news. Everyone have
heard about the adage- “A picture is worth a thousand words” but Donald Trump have used
this notion to its fullest advantage by turning the things that are negative for the campaign,
into positive ones. He credits social media behind his success in the presidency. As per him,
in the article "Trump Digital Director Says Facebook Helped Win The White House”, his
social media accounts provide a tremendous platform for him. He have estimated that he has
combined about one twenty five million of followers all over his social media accounts like

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Facebook, Instagram and Twitter (Beckett). Twitter, as per the author is a major
communication revolution that is taking the roles of the Television. With the same, his
presidential and personal and his White House social media accounts for about 113 million
during the time of the publication. Twitter also allowed Trump with the administration in
getting high points among the people of America. From the hyper-active presence of Trump
over social media, people can see a novel political relation in between Donald trump and his
followers. Because of social media, visibility of a post is inherently in relation to the
popularity as well as the amount and frequency of likes, views and retweets.
The most recent environmental fallacy of Donald Trump is the fulfilment of the
climate change-denying tweetstorm in which he was been engaged since the year 2011.
Although, in those days, such type of tweets from the earlier reality Television host had
generated a lot more negative comments, Trump got very less attention from the public in
overall. Notwithstanding this Trump has managed to fit near about four types of logical
fallacy within 49 minutes. They are- the appeal to ignorance fallacy, the Ipse Dixit fallacy,
the Ad Hominem Fallacy and the appeal to emotion fallacy. It is to note that the appeal to
ignorance fallacy is the fallacy that means the declaration of something that is true as we do
not know or is have not proven to be false or wrong. Trump says in twitter that, “you have no
sufficient evidence that Donald Trump did not suffer from voter fraud.” He has shown
several signs that he seeks to get departed from the presidential conventions about the news
media. However, Trump is making the claim that around three millions of people have voted
fraudulently and therefore, the burden in on him for proving the same. Secondly, the Ipse
dixit means that a person just asserts that something is true and he expects it to be believed by
everyone as he have said it or someone else have said it. As per Trump, “There is NO
QUESTION THAT #voterfraud did take place.” However, there is no evidence provided by
him that it is true. Trump is not a person who is expert on how voting system actually works