Business Strategy Medicine Hat Meat Traders Assignment 2022

Running head: BUSINESS STRATEGY
Business Strategy
Name of the Student
Name of the University
Author Note

BUSINESS STRATEGY1
Table of Contents
Introduction......................................................................................................................................2
1. PESTEL Analysis of Medicine Hat Meat Traders...................................................................2
2. SWOT Analysis........................................................................................................................4
3. Value Chain Analysis of Medicine Hat Meat Traders.............................................................5
4. Financial Performance of Medicine Hat Meat Traders............................................................6
Conclusion.......................................................................................................................................6

BUSINESS STRATEGY2
Introduction
Medicine Hat Meat Traders is a family owned enterprise operating in the city of Alberta
in Canada. The company has acquired name and fame in the recent past upon its sale of a
product known as Beef Jerky, which is primarily a snack food, and which has served as a stiff
source of competition for other snack foods in the market including nuts, chips, popcorn as well
as nutrition and energy bars. The launch of this product in the market in Alberta led to a massive
rise in revenue for the company, since it gave customers the option to snack on something
nutritious, healthy and sumptuous at the same given time (based on case study). This assignment
engages in a detailed situational analysis of Medicine Hat Meat Traders, by conducting a
PESTEL and SWOT analysis of the company, in order to determine whether the business ought
to continue running in its present state or whether operations ought to be streamlined with some
minor adjustments here and there in order to realize a few additional profits.
1. PESTEL Analysis of Medicine Hat Meat Traders
Political Factors – Canada is a commonwealth nation that is characterized by a liberal political
framework. The country is a democracy and it is governed by a parliamentary system, even
though it is Queen Elizabeth II who is the head of state, in the technical sense of the term. The
political stability that prevails in a democratic nation allows a business like Medicine Hat Meat
Traders to conduct its operations in this part of the world, in a smooth and hassle free manner
without worrying about any interference from the state.