Mental Wealth: Professional Exchange and Applied Research

This presentation focuses on the analysis of factors that influence customer decision in purchasing nutritional products and services. It explores the importance of customer perception, mindset, and financial aspects in the decision-making process. The research methodology includes both primary and secondary sources of data collection. The findings highlight the significance of affordable pricing and customer interest in nutritional products in the UK market. References include studies on supply chain performance measurement and store attributes impacting shopper loyalty in the Indian retail sector.

Mental wealth: Professional exchange and applied research
INTRODUCTION
Customer decision is based on
different aspects and it will lead to
have impact over customer
satisfaction through consuming
products. It is very important for
organization to analyze and evaluate
the major elements that will lead to
have influence over decision
regarding nutritional products and
services.
IDENTIFICATION OF
PROBLEM
The major problem that has been
identified in this study is related to
potential factors that will have
influence over the decision of
customers in regards to nutritional
products and services. In this
customer perception and mind set will
have affect over the decision taken
for purchase of the products.
Customer behaviour and financial
aspects play important for in
influencing the decision of customers.
Gawankar, S., Kamble, S. and Raut,
R., 2016. Development, measurement
and validation of supply chain
performance measurement (SCPM)
scale in Indian retail sector.
Benchmarking: An International
Journal.
Grosso, M., Castaldo, S. and Grewal,
A., 2018. How store attributes impact
shoppers’ loyalty in emerging
countries: An investigation in the
Indian retail sector. Journal of
Retailing and Consumer Services, 40,
pp.117-124.
CONCLUSION
From the above poster it has been
determined that nutritional products
and services are essential part for UK
customers as they are majorly
concerned about their health.
Nutritional product are very
important for improving health of a
person. Financial aspects are crucial
for customers while taking decision to
purchase nutritional products.
REFERENCES
It has been analysed that there are
several financial aspects that will
have affect over the decision making
process of customers. By determining
these financial elements a customer
will take decision and it will have
affect over performance of company.
Through this it has been identified
that if nutritional products and
services offered by company in
affordable price then it will influence
over the potential and decision of
customers to buy product. Income
range of customers is also another
important aspect that will have
influence over customer decision to
purchase product. It has been
analyzed that in UK market area most
of the customers prefer to contain
nutritional supplements. In UK,
company which is providing
nutritional products are growing fast
as customer base in highly interested
in purchase of nutritional product and
company have also set affordable
prices for increasing sales of product
and service.
Evaluation of research method
There are different sources and
approaches have been used in order to
collect and gather data. Investigator
has considered both primary and
secondary sources for collecting and
assembling data. Both of these are the
important for successfully collecting
data as well as gathering information
to take correct and accurate decisions.
Primary approach is significant for
collecting first hand information and
determining the information from the
responses. For primary sources
survey questionnaire has been
selected to gather information.
Secondary data is easy to collect and
it will not require more time to gather
information. For secondary method
various sources such as internet,
online data, books and journals has
been considered. Through this
researcher is able to gain in depth
detail and information about the
topic.
ANALYSIS OF SOURCES