Innovation in Spa and Wellness Tourism

This assignment delves into the concept of innovation within the spa and wellness tourism sector. It examines various types of innovation, such as product, process, and marketing innovations, and explores the disruptive theory of innovation's impact on this industry. The assignment also analyzes real-world examples of innovations in spa tourism, considering factors like service quality, client segmentation, and aesthetic medicine applications.

Mental Wellness and Spa

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Innovation that have influenced the development of Mental Wellness for Spa.....................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In the present time in health and care sector spa treatment is continuously increasing due
to its high demand. It is a kind of treatment under which mineral rich spring water is used to give
medicinal baths. With help of this treatment, mental health and wellness can improve as patient
can take proper relaxation in mental as well as physical manner. There are various kinds of spa
treatment gives in the health and care sector. In the present assignment types of innovation
included with respect of mental wellness. In addition to this, creative thought theory can apply to
the development mental wellness and include evidence for the effects of facilities to support this
provision.
Main Body
In the present time, in every business sector creativity and innovation is very important
aspect which helps in developing effective outcome in the business enterprise. Creativity comes
from an individual choice between the routine and noval. While any organisation desires to
implement creative and innovative thoughts and idea in the business then it needed to have the
confidence to take risks (Rasulzada and Dackert, 2009). Innovation is that process under which
anyone uses their own creative idea and thoughts in implementing such activities through which
some effective satisfaction can gain by other. In a simple word it can be said that innovation is a
procedure of translating an idea and invention into a good and services that create value or for
which customer will pay. Innovation involves deliberate application of information, imagination
and initiative for deliver high quality of satisfaction level to the customers. In the absence of
innovation and creativity, no company can gain high level of profitability and productivity. In
order to develop an effective image in the market, company have to implement some innovation
and creativity in its services and product.
In the health and care sector, spa is that treatment which provides high level of
satisfaction and relaxation to its customer (Sarri, Bakouros, and Petridou, 2010). In the present
time, every one have so engaged life I which they have lots of pressure and force of the others
like business, study, family etc. Due to increasing the life complexity every one required some
peace of mind and they want to take some innovative spa through which they can able to get
high level of satisfaction and relaxation. In order to get innovative and high quality of experience
in the life, people can get the spa which provides the mental wellness and relaxation.
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In the health and care sector, spa for mental health and wellness is one of the treatment
which is continuously increasing in the present time. Due to increasing age, stress and routine
workload can also enhance in the human being life. In this situation they require health benefits
of hydrotherapy and thermal therapy used in ancient rome .With help of health and body
massage mental and health benefits and relaxation can also increase. In this field , there are
various kinds of innovation and creativity has been occurred through which its demand within
the human being is continuously increased. There are several kinds of innovation which help in
improving the spa for mental wellness among the people. These innovations are as follows-
 Incremental- This is one of the most significant innovation which helps to the company
in modifying the existing concepts and process of business in order to gain high level of
outcome. In the health and care organisation, incremental innovation can help in
improving the spa techniques and methods. In this, organisation utilise existing
technologies and procedure for enhance its features, design etc.
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 Disruptive innovation- This innovation is also known as the stealth innovation which
involves applying new technologies and process in the existing market (Types of
innovation, 2017). In this innovation health and care organisation can develop the new
spa method for the people by applying new technologies and process. With help of new
spa method and process, company can attract the large numbers of customer because
people wants new idea and creativity in the services so while health and care organisation
adopt this kind of innovation in the pa services and treatment then they can more attract
towards it. Radical and breakthrough- Radical innovation is another one of the major important
innovation which helps in developing more creative and innovative product and services.
It provides birth to a new industries and involves creating revolutionary technology
(Schreier, Fuchs and Dahl, 2012). In the health and care organisation, by use of this
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Illustration 1: Types of innovation
Source:

radical and breakthrough innovation concept, business unit can produce high and
attractive spa therapy which attract the customer and deliver effective mental wellness to
them. The major function of this technique of innovation is that with help of this
concept, company can displace old technology and implement new one within the
organisation for gain high level of outcome.
 Architectural innovation- Architectural innovation is another one of the major important
method which helps in taking the lesson, skill, and overall technology and applying them
within the different market (Norman and Verganti, 2014). In the health and care
organisation, this architectural innovation influence in taking the lesson, skill and
technology in the production and manufacturing.
As per the above discussion it has been ascertained that there are various kinds of the
innovation method and techniques by which organisation can delivers innovative and attractive
spa facilities to its customers. With help of this discussion it has been ascertained that by
applying several kinds of the method, innovation in the spa treatment can improve. It has bee
also analysed that in the heath and care sector, with help of various kind of innovation concept
and models, health practitioner can improver the quality and effectiveness of the spa through
which mental wellness can provide to its customers. Creative thinking and idea can helps in
implementation (Disruptive theory of innovation, 2017). While the health care practitioner and
organisation focuses on the innovative and creative idea and thoughts then they can easily
improve the quality and innovativeness ion the spa treatment which help in providing mental
healthiness and well-being in the patients (Menguc, Auh and Yannopoulos, 2014). In the
disruptive innovation theory, practitioner can easily implement the creative thinking in the spa
treatment and services. According to this theory and concept, innovation creates a new market
and value network and eventually disrupts an existing market value network, displacing
established market leading firms and products. With help of this concept and theory, health
practitioner can implement the creative thought, idea and innovation in the existing services for
patient. Major objective of this theory is to implement the innovative idea, creativity and
technology in the business process and functions by which high quality of services can
produced. In a simple word it can be said that disruptive innovation is a term in the field of
business administration which refers to an innovation which help in creating new market and
value network. In the health and care sector, by use of this disruptive innovation concept and
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model, health practitioner can easily implement the new idea and creativity in the existing
process of business.
This theory have major objective is to involve the implement the new and latest technology in
the business process by which quality of services can automatically improve. With help of this
theory and concept of the innovation and creativity, health care experts and practitioner can
implement innovation idea and thinking in the organisation. Creative and innovative spa can
provides high level of satisfaction and relaxation to its customer and patient. Those people who
have taking the spa can get the high level of relaxation and satisfaction.
In simple word it can be said that Spa is kind of treatment under which mineral rich
spring water is used to give medicinal baths. With help of this treatment, mental health and
wellness can improve as patient can take proper relaxation in mental as well as physical manner.
Thus, in the health and care organisation with help of these disruptive theory of innovation new
spa treatment can develop under which customer requirement can easily fulfil because company
takes the high quality of equipment and technologies to improve the quality of services and
treatment of spa. Innovation theory has been developed essentially on the
basis of analysis of technological innovation in
Manufacturing activities. Thus, in the spa treatment and services, with help of this theory of
innovation, activities and services can improve in the manufacturing and production process.
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Illustration 2: Disruptive theory of
innovation
Source: Disruptive theory of innovation,
2017

With help of this innovative theory in the spa for mental healthiness and well-being, health
practitioner can deliver high quality of satisfaction and relaxation .Following are some benefits
of the innovative and creative spa for mental healthiness and well-being-
 Improve blood circulation- With help of the spa, patient can improve their blood
circulation in their body. While individual get the spa then their body get massage with
other water and liquid solutions. Spa is a treatment under which mineral rich spring water
is used to give medicinal baths so with help of this bath and massage blood circulation
can improve in the human body.
 Heart treatment- With help of the spa, patient can get the benefit related to the heart and
mental level. Blood circulation can help to patient in delivering high level of relaxation in
the heart through which heart problem can overcome in easily manner.
 Mental wellness- This is one of the best benefit of the spa therapy which helps in
delivering the mental wellness and peace to the patient. While anyone takes the
innovative spa and treatment their blood circulation can starts and they can get relaxation
in their mind.
 Detox- Due to the environmental damages like sunburn, skin of the patient can
damages .A body treatment like a seawewrap and deep exfoliant can help to patient in
eliminating surface impurities and draw out damaging. With help of taking innovative
spa , mental healthiness and well-being can automatically improve in the customer
because they can able to get high level of relaxation.
From the entire discussion it has been ascertained that there are various kinds of the
benefits and advantage of the spa in the human body. With help of this treatment they can get the
relaxation and mental well-being. Due to the workload, individual get tension and stress in their
life. Due to the complexity of life, work pressure can enhance and their frustration can also
enhance. Only with the therapy and treatment of the spa, people can get the relaxation and peace
of mind. Disruptive innovation theory- Disruptive innovation is defined as innovations that helps
organisation in developing new market and create value network that eventually disrupts an
existing market and value network. Disruptive theory of innovation has focus on descriping a
procedure by which goods or services originate in simple application at the botom of market and
then delivered by firm in market to gain competitive advantage. This theory is based on
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assumption that good organisations are generally aware about innovation but the environment
surrounding business does not allow them to conduct innovation process. Various factors such as
profitability, revenue, resources make firm away from that of sustaining innovation that are
necessary to be implemented in order to sustain in competitive environment. This study
developed powerful way of thinking about innovation driven growth. The concept explains the
phenomenon by which an innovations transforms an existing market by initiating simplicity,
convenience, accessibility and affordability. This approach believes that innovative is created in
a niche market that may look unattractive to industry but innovative product has potential to
refine industry. This theory has proved that innovation is the factor that makes organisation
product differentiate from that of their competitor and enables company to gain competitive
advantage in market (Koskinen,Ylilahti and Wilska,2017)
Innovation that have influenced the development of Mental Wellness for Spa
Some other type of innovation that has great influence on the development of Mental
wellness spa are Healthful holiday packages has been introduced by spa organisation that has
great influence on the success and growth of industry. Wellness architecture has begun to move
away from its preoccupation with surface aesthetics (Albayrak,Caber and Öz, 2017) The new
standards and technologies has enabled architecture to design building on the basis of their
possible impact on human health (Suresh,2017.) As noise pollution is increasing it is required by
spa company to focus on developing silent and peaceful environment in order to provide healthy
environment to their client. Silent spa model has been developed by spa industry that aims to
provide luxury and comfortable environment to its customer. This factor has great influence on
consumer behaviour towards industry. Digital Wellness initiative has been taken by spa industry
that intends to motivate guest to forgo their gadgets and mobile phones and encouraged them to
comply with wellness regime that are developed by spa clinic. This factor will have great
influence on firm growth and profitability. This technique has enabled organisation to increase
its sales and profit margin (Panfiluk, Panasiuk and Szymańska, 2017)
The future wellness, it will become essential for spa clinic to adopt technology in order to
facilitate digital silence and for influencing human thought and assisting them in changing their
behaviour. This can support firm in developing brand image and increasing their market share.
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Practice of art and creativity can plays significant role in mental wellness. Various
programmes and events can encourage people to show their present their creativity. The
creativity may be related to various activities such as dancing, writing, learning etc.
Performance based activities can help customer in developing better understanding about
relationship between creativity and mental well being. It enables firm to promote their services
and attract more number of customers. The notion of beauty that is generated from inside has
assisted beauty in their development process. This has great influence on marketing strategy of
spa industry. Performance based activities conducted by spa industry allows firm to develop and
promote their brand in market. Increase in demand for ethically sourced and natural products has
assisted spa organisation in their growth. Wellness tourist development will support firm in their
growth and encourage them to expand their business (Szymanska and Lech, 2017)
CONCLUSION
From this report it has been analysed that innovation and creatively is one of the most
significant aspect in the health and care organisation by which health practitioner can deliver
innovative and high quality of services. In this aspect, spa is one of the treatment and services
which helps in improving mental healthiness and well-being ion the patients. This therapy
provides high quality of satisfaction and relaxation to customers. From the entire report it has
been concluded that there are several kinds of the innovation such as incremental, radical,
disruptive etc. With help of disruptive innovation theory, health practitioner can implement the
creative thinking in the spa treatment and services which help in improving healthiness to the
customers. It has been also concluded that With help of the spa, patient can improve their blood
circulation in their body. While individual get the spa then their body get massage with other
water and liquid solutions.
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REFRENCES
Books and journal:
Menguc, B., Auh, S. and Yannopoulos, P., 2014. Customer and supplier involvement in design:
The moderating role of incremental and radical innovation capability. Journal of Product
Innovation Management. 31(2). pp. 313-328.
Norman, D. A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs.
technology and meaning change. Design Issues. 30(1). pp. 78-96.
Schreier, M., Fuchs, C. and Dahl, D. W., 2012. The innovation effect of user design: Exploring
consumers' innovation perceptions of firms selling products designed by users. Journal of
Marketing. 76(5). pp. 18-32.
Sarri, K. K., Bakouros, I. L. and Petridou, E., 2010. Entrepreneur training for creativity and
innovation. Journal of European Industrial Training, 34(3). pp. 270-288.
Somech, A. and Drach-Zahavy, A., 2013. Translating team creativity to innovation
implementation the role of team composition and climate for innovation. Journal of
Management. 39(3). pp. 684-708.
Koskinen, V., Ylilahti, M. and Wilska, T.A., 2017. “Healthy to heaven”—Middle-agers looking
ahead in the context of wellness consumption. Journal of Aging Studies, 40, pp.36-43.
Panfiluk, E., Panasiuk, A.M. and Szymańska, E., 2017. Identification of the flow of innovations
in tourism related to aesthetic medicine. International Journal of Management and
Economics. 53(3). pp.107-119.
Szymanska, E. and Lech, J., 2017. MODERN TENDENCIES IN SPA TOURISM:
INNOVATIONS. In Economic and Social Development (Book of Proceedings), 24th
International Scientific Conference on Economic and Social.
Albayrak, T., Caber, M. and Öz, E.K., 2017. Assessing Recreational Activities’ Service Quality
in Hotels: An Examination of Animation and Spa & Wellness Services. Journal of
Quality Assurance in Hospitality & Tourism. 18(2). pp.218-234.
Suresh, S., 2017. Segmenting and Profiling Wellness Clients based on Lifestyle and Behavior.
DHARANA-Bhavan's International Journal of Business. 4(1). pp.44-60.
Online
Types of innovation, 2017. [Online]. Available
through<http://techblog.constantcontact.com/software-development/types-of-innovation/>.
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Disruptive theory of innovation, 2017. [Online]. Available
through<https://www.weforum.org/agenda/2016/06/what-is-disruptive-innovation>.
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