Menu Concept of KFC: Number of Items, Classifications, and Issues with Design

Running head: FOOD AND BEVERAGE MANAGEMENT
FOOD AND BEVERAGE MANAGEMENT
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PEOPLE AND PERFORMANCE IN ORGANISATIONS
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Number of items and classifications of the menu of KFC.........................................2
Issues with the design.................................................................................................3
Conclusion......................................................................................................................3
References......................................................................................................................5

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PEOPLE AND PERFORMANCE IN ORGANISATIONS
Introduction
This report aims to discuss the menu concept of the food and beverage outlet KFC.
The number of items that are offered by the company are discussed along with the
classifications and the variety of items and the nutritional values. The potential issues in the
design of the menu and an alternative menu concept is provided.
The company KFC is also known as the Kentucky Fried Chicken. This is a restaurant
fast food chain headquartered in the area of Louisville, Kentucky and the speciality of this
company is fried chicken. This company is the largest restaurant chain after McDonald’s. The
company KFC was established by the Colonel Harland Sanders, who was an entrepreneur and
started selling the dish of chicken fry from a restaurant near the roadside in Corbin,
Kentucky. The menu of KFC includes several kinds of chicken preparation with the most
popular among them in the fried chicken leg. The menu also consists of several burgers and
meals for having in the lunch time or evening time (Zhu et al. 2017). Beverages are also
included in the menu of the company that includes smoothies and krushers that provides a
chilling experience of dessert.
Discussion
Number of items and classifications of the menu of KFC
The complete menu of the company has almost 8 to 10 varieties of food for the
public. The value menu of KFC consists of 1 piece chicken, Popcorn Chicken Snack Box and
strawberry swirl cheesecake. The sandwiches and wraps section of the menu consists of spicy
colone’s original, big crunch, twister, colonel’s original, and zinger (Shoyemi 2014). The
bucket section of the menu consists of 12 piece original bucket meal, 16 piece original bucket
meal, 8 piece original bucket meal, mixed bucket meal, and 20 piece original bucket meal
that consists of various preparations of chicken, favourites bucket feast, mixed bucket feast.