Menu Development, Planning and Design

Menu Development, Planning and Design

Table of Content
• Introduction
• Key considerations while pricing menus
• Accurately costed and prices menus
• Conclusion
• References

Introduction
Menu is an important part for a restaurant as it helps customers in knowing what dishes are
offered at a cafe or a restaurant. This presentation is based on Pasco Cafe which is located
on a busy street between offices and a railway station. The owner of the business wants to
revise its menu in order to attract more customers as well as retain the ones already
existing. The presentation explains the key considerations that should be kept in mind
while deciding prices of a menu.

Key considerations while pricing menus
While developing a new, a new cafe or restaurant should take into account a number of
considerations that will help in developing effective menus. These considerations can
impact the revenue as well as costs from various sources, some of which are explained
below -
• Energy costs – These are the costs that are associated with the cost of energy that is
involved while preparing a dish. Pasco cafe should take into account these costs as this
will help it in determining the costs of various food and beverage items effectively.