Menu Development, Planning and Design

This presentation discusses the importance of menu planning in the hospitality industry and the key considerations for menu development, planning, and design. It covers costing and pricing strategies, equipment and labor costs, and effective menu planning methods. The presentation also provides insights into Outlaw's New Road's approach to menu development. Course code and college/university not mentioned.

MENU DEVELOPMENT, PLANNING AND
DESIGN

Table of Contents
1. Introduction
2. Key considerations which needs to be taken
3. Cost and Price
4. Conclusion

Introduction
A menu is a list of food item which is present
to order and it includes variety of foods in it
like beverages, salad, dessert, main course
and many more (Mageto, 2022). Menu
Planning is done to put all the food items in
its category and to fulfil the needs and
requirements of the customers which is very
useful for the success of a restaurant

Key considerations which needs to be taken
Costing and pricing the menu of the restaurant
is an important part for the success of any of the
hospitality industry. Knowing the cost or price
of restaurant will aids in menu price, impacting
prime cost and plays an important role in
remaining profit (Yupita, Sanjaya and Harnadi,
2021). . In this procedure of costing and pricing
there are some of the key factors which has
been taken by Outlaw's New Road to increase
the level of knowledge.

Cost and Price
 Pricing of competitors: Pricing the food items in
the menu is a very important part of any of the
restaurant so it is very crucial to keep in mind that
what prices other restaurants are using. In case of
Outlaw's New Road, manager of the restaurant is
keeping an eye in the market about the pricing
strategy which other restaurants are following
(Epriliyansyah, Verina and Tanjung, 2020).

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 Pricing and seasonality of ingredients: It creates a very
huge impact on the restaurants as this will only decide that a
restaurant can make which kind of dishes (Meyer, 2018). .
In context of Outlaw's New Road, it is situated near an
ocean and serves sea food through which it becomes a very
easy task for the restaurant in the ingredients and saves cost
in the supply chain.

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 Equipment's: This is included in the
costing an pricing of a food in which
each and every restaurant will use this.
Without equipment's, no restaurant will
be able to work so in case of Outlaw's
New Road, it will help in increasing the
profit margin between costing and
pricing of the item.

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 Labour Cost: It is also a very important part for every
labour working in the company that is their salary. At the
same time it is necessary in controlling the cost of labour
for the maintenance of a profit (Nawari, 2019). . In case of
Outlaw's New Road, it will also provide health care,
bonuses and offers which encourage them to work and earn
more.

Budget

Budget

Analysis of the approaches to costing of menu
and pricing and use the effective methods
 Approaches that are used for menu costing are helpful as they aid the firm in.
profitability are –
 Competition based
 Value-based
 Cost plus
 Dynamic pricing

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Some of the menu pricing methods used by firm are-
 Competitive pricing- It involves the track of the prices of competitors and pricing
the items of the menu on the basis of what they do. It basically depends on what
restaurant type you choose for pricing menu as same as competitors do.
 Penetration pricing- It is implemented by setting of the low prices and lowering
than real price. For gaining competitive advantage and large share in market
restaurants sets the cost at less than market level.

In-depth planning for menu development
In restaurants and other food dealings, menu planning is very most essential which
makes them able to all cook to create their faculty of kitchen to be most effectual
when preparing the essential restaurant food alongside specific and new items.
Having a menu planning will also lessen food wastage and helps in saving cost for
the restaurant. KPI helps in the measurement of food cost percent, price of
commodities sold and many more which helps in the production of Outlaw’s New
Road.

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It will also aid in determining if restaurant is passing a lot of time and cost on
the things that is not deserving it and in accordance to that ranking their
concentration. The chosen restaurant is the most applicable part to reach an
objective by concentrating on the wrong one which is proving expensive to their
restaurant (Kennedy, 2018).

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Issues faced by the restaurants in making a menu is the
description regarding menu which are very lengthy and in
confusion as menu descriptions have to make an involvement
of visitors and make sales. Abbreviated and straight depiction
will make a picture in the visitant's brain about the worth of
the food they are getting. Extended descriptions will
definitely take too much area and create a confusion
regarding all the guests

Conclusion
It is concluded from the above report is that menu planning is
the most important procedure for taking the decision of what
a person will eat and planning for the way to serve them by
deciding a good cost or pricing for the visitors who will visit
to their restaurant.

References
 Amin, M., Nurkamto, J. and Setiawan, B., 2018. The Development of" Video Compact
Disk" Media Using a Scientific Approach for Expository Writing: A Case in Indonesian
Senior High Schools. Anatolian Journal of Education, 3(1), pp.1-20.
 Gersbach, H., Mamageishvili, A. and Tejada, O., 2022. Lemons and peaches: Multi-stage
buying mechanisms with a Devil’s Menu. Mathematical Social Sciences.

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 Ashour, S.F.S., Suryono, S. and Widodo, C.E., 2018. INFORMATION SYSTEM
FOR EDUCATIONAL EVALUATION OF UNIVERSITY'S ACADEMIC
ACTIVITIES (Doctoral dissertation, School of Postgraduate).
 Fougères, A.J. and Ostrosi, E., 2018. Intelligent agents for feature modelling in
computer aided design. Journal of Computational Design and Engineering, 5(1),
pp.19-40.

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