Marketing Communication for Metabical Weight-Loss Drug

Marketing communication 1
Marketing communication
Name of Student
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University),
Location (City)
Date Due

Marketing communication 2
Marketing communication
Executive summary
METABICAL is a revolutionary weight-loss drug in the market, a product of CSP which is a well-
respected pharmaceutical company with well-established brand. Metabical is the most recent alternative weight-
loss product that is approved by FDA. Metabical has no side effects except mild gastro-intestinal discomfort
after more intake calories. It is proved to be safe and effective in weight management. The company focus on
market communication to spur growth of the product in the targeted market. To strategically position Metabical
in the market, properly defined market theme is needed. Also, at the entry level, it is critical to understand the
market need and expectation of the users. Following are the key strategies in market communication.
Theme in marketing communication
The company should take “Less struggle Lose weight” as its marketing strategy theme for Metabical
product. The study shows that, people have less trust with over the counter drugs as they have been proved to
have negative side effects. To address this setback, Metabical has been introduced as a prescribed drug, and
since people trust their doctors they will accept to purchase the drug as opposed to other alternatives. A good
marketing communication theme should convey a solution to the client’s struggles by providing the most
effective and safe weight-loss product.
SWOT analysis
The CSP should undertake a SWOT analysis on Metabical as part of marketing communication. From
the analysis, the manager should be able derive the strengths, the weaknesses, the opportunities and the threats
to the product. Metabical has the following strengths in the market; It is the only weight-loss product approved
by FDA, it has the first mover advantage, it is effective and safe as per the prescription with one pill per day for
12 months. Metabical also faces various weaknesses in the market which include the mild side effect of