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Metabical Assignment Positioning and Communications Strategy

   

Added on  2019-12-28

6 Pages948 Words429 Views
Metabical Positioning andCommunications strategy1

TABLE OF CONTENTSEXECUTIVE SUMMARY ............................................................................................................3REFERENCES ...............................................................................................................................62

TOPIC :- METABICAL : POSITIONING AND COMMUNICATION STRATEGY FOR A NEW WEIGHT LOSS DRUG EXECUTIVE SUMMARY CSP is an leading international health care company that gives emphasis on developing, manufacturing and marketing different health care products. Recently company is planning for launching a New weight loss drug so that better ways could be provided to people for loosing their weight. This drug is effective in achieving the significant weight loss for individuals that are suffering from overweight. (Source - Christiansen, 2013)Communication strategy for the Metabical will focus on two target groups and it comprise of Patients and health care providers. All the action plans and strategies will be formed considering the needs and requirement of these two target consumer groups. Marketing communication strategies for the drug will also focus on the post purchasing behavior of buyers. Decision making process for the Metabical will involve participation of all the key stakeholders. Top management and marketing department is involved in the process. Segmentation of potential consumers will be done by considering the features of drugs and requirement of patients. Target consumer includes people who are suffering from excessive weights and obesity (Copic, 2015). Target consumers also includes health acre professionals that will be involved for selling the drug and target audience are end consumer who will use the drug for their weight loss purpose. 3Illustration 1: Metabical

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