This communication plan outlines the promotional techniques and channels used by Metro Bank to reach its target audience and promote its new products and savings Sacco. The plan includes a promotional theory, AIDA model, and feedback measurement. The target audience is the bank staff, stakeholders, and the entire team of the bank.

Metro Bank's communication plan promotes new products and savings Sacco to staff, stakeholders, and the bank team using AIDA model and feedback measurement.

Communication Plan for Metro Bank: Promoting New Products and Savings Sacco

Advertising Marketing

Far Eastern University

Marketing and Communications - Assignment

Assignment on Marketing Communication (pdf)

This report proposes a communication plan for Metro Bank to enhance its personal banking service by 5% by February 2019 through targeting university students in South East London. It includes the description of the target audience, promotional mix theory, proposed promotion, chosen channel, key communication message, AIDA marketing theory, and feedback collection. The report is relevant to marketing and communication courses in universities.

Hartpury University and Hartpury College

Marketing and Communication

This study focuses on the promotional mix strategy used by Metro Bank to enhance its personal banking services for university students in South East London. It discusses the target audience, promotional mix theory, suitable promotion technique, justification for the selected channel, explanation of the communication message, AIDA marketing theory, and feedback collection method.

Promotional Mix Strategy for Metro Bank

Marketing and Communication 4 Marketing and communication Metro bank Marketing and communication Metro bank Contents(4) Introduction 2 Target market 2 Promotional mix theory 2 Promotion strategy proposed 3 Channel outline 3 Communication message 3 AIDA 4 Conclusion 4 References 5 Introduction Communication is a crucial part of any business. The goal of this communication plan is to grow personal banking services offered by Metro Bank by targeting university students in the south east of London by February 2019. Target market Target market of any organization refers to the set of customers whose needs the organization

Communication Plan for Metro Bank: Promoting New Products and Savings Sacco

Marketing and Communications - Assignment

Assignment on Marketing Communication (pdf)

Marketing and Communication

Promotional Mix Strategy for Metro Bank

Communication and Marketing in a Digital World

Target Audience Promotional Mix Theory

Communication Plan for Metro Bank: Promoting New Products and Savings Sacco

Marketing and Communications - Assignmentlg...

Assignment on Marketing Communication (pdf)lg...

Marketing and Communicationlg...

Promotional Mix Strategy for Metro Banklg...

Communication and Marketing in a Digital Worldlg...

Target Audience Promotional Mix Theorylg...

Marketing and Communications - Assignment

Assignment on Marketing Communication (pdf)

Marketing and Communication

Promotional Mix Strategy for Metro Bank

Communication and Marketing in a Digital World

Target Audience Promotional Mix Theory