Entrepreneurship and Business Development: A New Mexican Restaurant Business Plan

ENTREPRENEURSHIP
AND BUSINESS
DEVELOPMENT

Table of Contents
INTRODUCTION.........................................................................................................................3
TASK..............................................................................................................................................3
BUSINESS CONCEPTS.............................................................................................................3
ASSESSMENT OF INDUSTRY, MARKET, ORGANIZATIONAL AND FINANCIAL
FEASIBILITY.............................................................................................................................5
KEY COMPONENTS OF VALUE CHAIN AND BUSINESS MODEL CANVAS IN
RELATION TO BUSINESS.......................................................................................................7
WITH QUANTITATIVE AND QUALITATIVE MODELS, IDENTIFICATION AND
STRATEGIES FOR MANAGING POTENTIAL RISK..........................................................10
CONCLUSION............................................................................................................................13
REFERENCES............................................................................................................................14

INTRODUCTION
Entrepreneurs seek possibilities and solutions through which they can contribute for the
world. Entrepreneurship is the act of building a business for scaling it to generate greater profits
while analyzing and understanding the potential risk which can be faced (What is
entrepreneurship, 2020). Entrepreneurship involves an entrepreneur who plans and takes actions
to bring change in the world with the help of the innovative idea of new business venture.
Business development is the set of activities and processes which are created and implemented
for driving growth opportunities within the organization in sustainable and profitable manner
(What is Business Development, 2020). Business development focuse4s on relationships and the
primary objective of business development is to form strategic partnership and relationship with
business in target market. This project will outline the concepts of entrepreneurship and business
development by creating a new business plan. The study will highlight business concepts,
industry, market and financial analysis. This report will define qualitative and quantitative
strategies for minimizing potential risk which can hamper the growth and stability of new
business venture. The plan will also highlight value chain and business canvas model which will
be followed by the business venture.
TASK
BUSINESS CONCEPTS
The new startup idea which will be started by the entrepreneur will be based on
establishing a new Mexican Restaurant in London, UK. The venture will majorly focus on
driving innovation through bringing fusion to the dishes which will be the factor for
differentiation for getting higher customer attention through which business can enhance their
sales and strengthen their position in the industry. The restaurant will use environment friendly
packaging through which they can meet their responsibility towards the environment and society.
The Mexican restaurant will be operating under the label of “La Distral”.
Location: The venue where La Distral will be launched is- 130 Boundary Rd, London,
UK.
Values: The business value of La Distral will focus on integrity, innovation, passion and
will focus on reflecting all values through their dishes and business operations. The primary core

values pf the restaurant will focus on effective team work, professionalism, ethical standards and
transparency in the business through which they can meet all social and legal standards and
contribute towards the betterment of the society with innovative initiatives.
Products: The products which will be offered by Mexican restaurant are listed
underneath:
La Distral
Quesadillas
Enchiladas
Tacos
Loaded Mexican Carrot Fries
Chilaquiles
Burritos With Minced Meat
Filling
Mexican Stuffed Peppers with
Walnut Cheese Sauce
Tamales
Crispy Tortilla Pizza
Vegetarian Mexican Pizza
Chilli Con Carne
Spaghetti with Veracruz Sauce
Huevos Rancheros (Ranch Eggs)
Vegan Mexican Quinoa
Vegan Burrito
Vegan black beans and rice
Services: La Distral will offer variety of services where customers can easily dine-in,
take out and order online the dishes which are served by the company. As due to digitalization
and use of cashless payments, the company will offer services such as QR code for ordering and
payments at each table and play online and pick order from the station itself to avoid unnecessary
contact and ensures seamless customer attention. The restaurant will collaborate with delivery
partners and ventures through which customers can also order their dishes through online
platforms.
Target market: The target market of La Distral is based on the demographic factors and
people of age between 15-50 years who you are looking forward or are more likely to eat
Mexican food. Therefore, the target market of the restaurant La Distral focuses on demographic
factors and also offers vegan options listed on the menu through which they can target health-
conscious customers with their variety of options (Dhahri and Omri, 2018). The target market of
La Distral involves- Gen Z adults and Millennials who like to eat healthy or vegan diet and also
interested in Mexican dishes. The target market of the restaurant will be based on demographic,