Entrepreneurship Business Plan for Italian Restaurant

Entrepreneurship/ Business

EXECUTIVE SUMMARY
This project consists of new business plan along with highlighted measures which can
help entrepreneur to operate a successful business. There are different opportunity for the
business plan which can be identify by sustainability along with profitability. This project also
highlight different stages which can help to depict necessary information related with plans and
procedures. This project followed various stages including identification of location for the
venture, USB of the business, market analysis, risk analysis, operational planning, planning the
sources of the fund and budget which can help business to get successful in a competitive
manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
BUSINESS OVERVIEW................................................................................................................4
LOCATION.....................................................................................................................................4
PRODUCT.......................................................................................................................................4
MARKET ANALYSIS....................................................................................................................5
COMPETITIVE ANALYSIS..........................................................................................................7
OPERATIONS PLAN.....................................................................................................................8
RISK AND CONTIGENCY PLANS..............................................................................................9
SALES AND MARKETING STRATEGY.....................................................................................9
FINANCE AND FUNDING PLANS..............................................................................................9
MANAGEMENT TEAM..............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneurship refers to skill development, organizing and running a new business
entity. In this entrepreneurs identify and resolve market demand which is not generally available
within the market. Entrepreneurs complete innovative ideas to fulfill the market demand
innovatively. Business ventures established by an entrepreneurial vision which able to provide
competency and take a risk and hard work to obtain the objective with bringing change within
society and make profit from the business operations. Business venture formed to plan after
analyzing the market trends and its financial resources. There are different business venture that
are established by entrepreneurs. In this report, there is a discussion about new business idea for
starting a business venture. This project also consists of business plan which provide the
opportunity and threat that can be faced by the entrepreneur. It also provides the detail about the
business location and it's selling proposition. It also provide the market analysis, description of
the product along with planning of all operations. There is also formation of plan along with
setting budgets and funding plans. There is also include sales and marketing strategy which will
provide opportunity to business growth (Koundouri, (2021)).
BUSINESS OVERVIEW
Business plan highlighted the project report which is based on opening of an Italian
restaurant “a la cuisine”. This Italian restaurant will launch in London nearby Tower of London.
This restaurant offer a wide variety of Italian dishes with dine-in, online delivery and takeaway
facilities. This service can help to connect with large number of customer base. In this changing
business environment, this business have the focus to provide old Italian dishes to their customer
in unique way. Raw material and resources which can help to prepare food will be organic that
can help to provide healthy food to their customers.
LOCATION
295 Greenland nearby Tower of London London UK
PRODUCT
This restaurant offer different product which is based on an Italian menu. There are
different Italian dishes which will be served to dear customers which include-