L'Oreal Brand Extension and Marketing Principles

MG 412 Principles of Marketing

INTRODUCTION
 Principles of marketing is the approach which involved various kind of activity that
helps to transfer the goods and services to the end consumers.
 Besides, that principles of marketing promotes the product, price, place that helps
to improve the company overall performance.
 Presentation will be covering the important expects of marketing and how they
promote Brand and helps to gain the interest of target customers.

Background on the Chosen Brand
L'Oreal is the high leading cosmetic brand in across the world were they target women
who fond of beauty products and use in daily life. The focuses of L'Oreal towards the
fulfilment of target audience needs and wants.
Kapferer's Brand Identity Prism
Brand identity prism model helps to determine the new brand strategies and built up the
strong image in front of the customers. Brand identity model includes some following
points.
Physique : Physique of the brand shows its unique identity through which they attract
the customer attention such as L'Oreal.
Personality : Personality represents the brand level and how they interact with outside
the world. Such as L'Oreal has presenting its appearance through its high quality
beauty products, through brand ambassador who well attract the target buyers.

To be Continued
 Culture : culture define brand values and beliefs such as L'Oreal believes that in
integrity, respect, courage and transparency to employees.
 Relationship: Relationship define the bond between company and its stakeholders.
L'Oreal made a strong bond by offering the faithful beauty products with no
complains.
 Reflection: the stereotype user of the brand. A brand is likely to have several
buyer persona but L'Oreal has gone with their target market.
 Self Image: Company should try to build image as per their customer wants.
L'Oreal always meet the needs of its buyers and try to make them happy with
nourishing product or services.