Principles of Marketing: L'Oreal Hair Styling Appliance

Principles of
Marketing

TABLE OF CONTENT
 INTRODUCTION
 METHODOLOGY
 FINDINGS
 Existing Brand and Brand Values
 Description of Target Market
 Analysis of the New Product
 An Explanation of the New Product
 Comparative Analysis
 CONCLUSION
 REFERENCES

INTRODUCTION
Principle of marketing is
essential for the marketing
strategies and it needs a specific
idea of marketing and companies
can utilize the marketing
principles for promotions of their
products and services. For this
report, L’Oréal organization is
Chosen and it is largest in France
consider as a world biggest
manufacturer which provide high
quality cosmetic, hair and skin
care products..

EXISTING BRAND VALUES
 Kapferer's Brand Identity Prism
This model is given by Jeab- Noel Kapferer in 1996. This model is performing
as a diagram which helps to understand the whole concept of brand and brand identity.
 Physique – Company demonstrates the brand it contain visual features of the brand.
For example, L’Oreal women skincare products basically dedicated to all the women's.
 Personality –L’Oréal products mainly promote by the very beautiful and attractive
personality women to create brand identity.
 Culture – It considers all the countries culture and their values. For example, L’Oreal
mainly focuses on brand excellence, innovation, beauty and expertise.
 Relationship- L’Oréal customers strongly and fully trust on their brand and use the
products and also recommend it.
 Self-image- L’Oreal creates an impressive image of their brand so that company easily
launch new products.
 Reflection- L’Oréal brand reflect as a high valuable and trustable brand which is also
helpful to introduce new products.