CW1 – Career Research Report

This report analyzes the key knowledge, skills, and experience required for a graduate to pursue a career in marketing. It explores the latest trends in marketing profession and provides insights on recruitment and employability in the field.

CW1 – Career Research
Report
Table of Contents
Introduction......................................................................................................................................1

Aim of current career research report.....................................................................................1
Analysis and Application.................................................................................................................1
Research method....................................................................................................................1
Secondary Research................................................................................................................2
Primary Research....................................................................................................................3
Evaluation........................................................................................................................................5
REFERENCES................................................................................................................................5
Appendix..........................................................................................................................................6
Images of Job vacancy advertisement at career site of Vodafone..........................................6

Introduction
The current assignment is based on contextualise employability for graduates that is focused
on demonstrating an awareness of the key knowledge, skills and experience which are required
by a recent graduate to chosen a better area of graduate employment (Ruf, 2020). The
professional area of graduate employment that is selected by me as based on marketing
profession as it has been see that marketing profession are providing and leading many job and
professional growth opportunity for an newly graduadte person.
Aim of current career research report
The main aim which is set out by me for current research report is, “To evaluate about the
General and latest trends in marketing profession along with analysis of key skill, knowledge and
experience required in marketing profession which lead significant impact on graduate
recruitment.”
Research objective
 To review about the General and latest trends seen in marketing profession which lead
significant impact on graduate recruitment.
 To determine about key skill, knowledge and experience which are expected from
graduate applicants to get recruitment and better employability in marketing profession.
Analysis and Application
This section of current research report comprises of an analysis and application of various
form of significant data collected for meeting the aim of current project (Spanjaard, Hall and
Stegemann, 2018). A discussion about research method and approaches used to perform current
investigation to achieve desired objective is provided as below:
Research method
For current report implication as use of interpretivism research philosophies is suitable as it
provided a set of principles and theories which support more systematic and theoretical form of
research to achieve current aim. Further, utilisation of deductive form of approach is also
justifiable as it lead to creation of a new theories based on theoretical facts and data to lead better
analysis and application of collected data (Jiang, 2017). Apart from this, use of qualitative form
of research method and design is made as it leads and ensure collection of in-depth and
theoretical set of information that provides better analysis of set behaviour and attitude of
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participants to draw a more specific and better conclusion. Apart from this, collection of data
would be made from both primary and secondary sources of information as primary source leads
to a more authentic and attest form of information directly from the participants where as
secondary information is important to lead a base for research and ensures analysis of past fact
and data to lead support and better analysis of set aim and objectives (Barnay, 2016).
Secondary Research
Leading out of secondary research comprises of use of systematic literature review to
analysis and evaluate the existing information to develop better understanding and knowledge
about the set aim and objective (Bozionelos, Lin and Lee, 2020). Current literature review and
collection of secondary information is based on online articles and journals which are related
with the employability for graduates in marketing profession, a discussion and analysis of which
is provided below:
To review about the General and latest trends seen in marketing profession which lead
significant impact on graduate recruitment.
As per the view point Allie Decker. 2020, marketing profession and area is moving and
changing with the speed of light and get more dynamic and innovative with advancement in
technology. The general trend seen in marketing profession comprises of various activities and
process involved in creating, communicating and delivering all required information and data
with the customer related with the exchange of offering and products. Thus, the mere activity
and main process of marketing profession comprises of setting effective promotional and
adverting strategies for attracting and catering larger number of customers, clients and partners
for a business to enhance its profitability and success level. The latest trends seen in the
marketing profession due to enhanced level of globalisation and improvident in technology to
ensure promotion and communication at global level which are leading significant impact on
current recruitment of graduate in marketing profession comprises of enhanced information and
knowledge about digital marketing (Arulmani, 2016). A better knowledge about the social media
marketing and SEO marketing trends comprises a vital part of digital marketing trends are
emerged as latest trends seen in marketing profession which lead significant impact on graduate
recruitment. Social media marketing trends would lead to authentically connect with your
audience on a personal level to enhance the scope and efficiency of marketing at global level by
use of latest digital trends.
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To determine about key skill, knowledge and experience which are expected from graduate
applicants to get recruitment and better employability in marketing profession
According to the view point of Dawn Papandrea, 2020, many key skills and knowledge
and relevant experience is required and expected from a graduate applicants to get recruitment
and better employability in marketing profession. The key skills and knowledge required to
remain successful and competent in marketing profession comprises of creativity, leadership
abilities, communication skills, perseverance and motivation and other analytical skills. Further,
relevant experience of working in team along with commercial awareness is also needed to set
coordination in action and form strategies to set balance between current market trends and
business objective. Apart from this, a knowledge about latest IT trends and digital skills are also
becoming vital and important along with expertise in Business and Entrepreneurship to have
better critical thinking and decision making ability which is expected and needed in a graduate
applicants to get recruitment and better employability in marketing profession (Jiang, 2017).
Primary Research
The primary research undertaken for current report is based on qualitative research method
where data has been collected with the help of interview. A sample size of 4 participants had
been selected to ask interview question with the help of random sampling from the employees of
Vodafone with the help of below stated questionnaire that is mailed to selected participants to get
thee view point on the employability for graduates in marketing profession.
Interview questions
(Questionnaire)
Q1) As per your view point, why marketing profession is best suitable and appropriate as area of
the employability for graduates?
Q2) What are the latest trends seen in marketing profession which lead significant impact on
graduate recruitment?
Q3) Which are the key skill, knowledge and experience that is required in a graduate to get
recruitment and better employability in marketing profession?
Analysis of primary information
Theme 1: Marketing profession is best suitable and appropriate as area of the employability for
graduates
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Interpretation
It has been analysed that maximum number of participants were having a view point that
marketing profession is best suitable and appropriate as area of the employability for graduates
as it provided a best and most favourable job outlook for a graduate along with high salary and
more growth opportunity and success level.
Theme 2: Latest trends seen in marketing profession
Interpretation
It has been evaluated that major section of participants were having a view that digital marketing
trends which comprises of better use and application of social media and other form of content
marketing are evaluated and developed as latest trend that are seen in marketing profession with
the improvement in technology and global presence of customers which lead significant impact
on graduate recruitment in marketing profession.
Theme 3: Key skill, knowledge and experience that are required in a graduate to get recruitment
and better employability in marketing profession
Interpretation
It has been evaluated as per the opinion of larger number of participants that communication,
leadership, critical thinking, creativity along with other analytical and interpersonal skills are
required in a graduate to get recruitment and better employability in marketing profession.
Further, knowledge and expertise in the sector of IT and commercial awareness and
entrepreneurship is also required to have better employability scope in marketing profession.
Thus, an analysis and application can be made in the basis of above primary and secondary
research that a detailed information and knowledge about digital and social media marketing are
vital to get recruitment in marketing profession. Further, leadership, communication, decision
making skills, creativity and analytical skills are important along with knowledge and expertise
in field of IT and business entrepreneurship is required to get better employability in marketing
profession.
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Evaluation
The appropriate vacancy that is selected by me as per my personal interest which meet my
potential choice of graduate employability is for the position of Marketing manager in the
Vodafone company (Marketing Manager, 2020). This job vacancy is more preferable for me as
compared to other vacant position as it is related with marketing profession and delivering a
significant opportunity for me to get a job position that meets my personal interest an also
support my professional development in future. Further, the job location which is situated in The
Speechmark London is also suitable and preferable for me along with excellent remuneration and
bonus package. Apart from this, a significant level of experience and awareness about the
marketing profession is also ensured by selected vacant position in Vodafone which would also
enhance my communication skills and practical knowledge about the application of digital
marketing trend to cater and attract larger number of customers for Vodafone company along
with placing a Strong stakeholder management skills which support better professional growth
and opportunity for me in future.
REFERENCES
Books and journal
Ruf, D.L., 2020. How parental viewpoint and personality affect gifted child outcomes. Gifted
Education International, p.0261429420946072.
Spanjaard, D., Hall, T. and Stegemann, N., 2018. Experiential learning: Helping students to
become ‘career-ready’. Australasian Marketing Journal (AMJ), 26(2), pp.163-171.
Jiang, Z., 2017. Proactive personality and career adaptability: The role of thriving at work.
Journal of Vocational Behavior, 98, pp.85-97.
Barnay, T., 2016. Causal relationships between health and work: an economist's viewpoint.
Medecine sciences: M/S, 32(10), pp.889-894.
Bozionelos, N., Lin, C.H. and Lee, K.Y., 2020. Enhancing the sustainability of employees'
careers through training: The roles of career actors' openness and of supervisor support.
Journal of Vocational Behavior, 117, p.103333.
Arulmani, G., 2016. Contexts and circumstances: The cultural preparation process approach to
career development. In Career Counselling (pp. 97-108). Routledge.
CK, K. and CM, S., 2019. Recommendations for cardiovascular evaluation in athletes-a
viewpoint. Schweizerische Zeitschrift für Sportmedizin & Sporttraumatologie, 67(2).
Online:
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Marketing Manager. 2020. [Online] Available Through:<
https://careers.vodafone.co.uk/job/marketing-manager-in-london-jid-32819?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=org
anic# >.
Dawn Papandrea. 2020. List of important skills for a marketing resume. [Online] Available
Through:< https://www.monster.com/career-advice/article/important-skills-marketing-
resume >.
Allie Decker. 2020. The Ultimate Guide to Marketing Trends in 2020 [Online] Available
Through:< https://blog.hubspot.com/marketing/marketing-trends >.
Appendix
Images of Job vacancy advertisement at career site of Vodafone
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