Career Viewpoint CW2

This report discusses personal analysis and career action plan for enhancing skills in the marketing field. It includes strengths, weaknesses, and an action plan to improve weaker skills.

CAREER VIEWPOINT -
CW2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal analysis..........................................................................................................................3
Career action plan........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
Appendix .....................................................................................................................................1

INTRODUCTION
An career viewpoint refers to personal perspective regarding the skills and knowledge an
individual have and identifying better opportunity with perform that individual uses to perform
(Lizardo, 2017). As a graduate there are different type of opportunities from which individual
can choose the best from them. In this report t he evaluation of different identified skills are
discussed with the strength and weakness. The personal analysis is being made to determine the
needed skill are available or need to be improved. Further the action plan is developed to
enhance the identified skill which are weaker in individual. Moreover, an CV presentation is
being made.
MAIN BODY
Personal analysis
Marketing job need different types of skill which are to be presented in individual to perform
different task related to position. Any marketing person must have some in-depth knowledge of
skills and knowledge and also have some kind of experience in that field (Parkinson and et. al.,
2018). While being graduate there are certain skills which I have developed and some are still
remained my weaknesses as there are many new skills which are introduced currently, and they
are not available when I was taking my knowledge. My strength skills and the weaknesses skills
both are evaluated below:
Strength
Communication skill: the communication is the main element in the marketing profession
without doing communication the marketing can not perform (Alguliyev, Aliguliyev and
Abdullayeva, 2019). When I was at my academics I use to interact with different types of people
who are come from different background. As I know that my profession of marketing also need
the communication in priority, so I fully concentrate to enhance my communication skills. I use
to communicate in different environment to check my confidence while transferring some
information and keep practising to learn effective manner to communicate. In the university I
also use to communicate to my seniors that assist me to know more about the things which I
don't know and also improve my communication.
Creativity: this skill is most important in doing any task in the marketing field so this is one of
the advantage of me to have a creative mind. I have enhanced this skill when I was getting
graduated their I use to involve in such activities where creativity are need. For example ones in

our university all the student are said to prepare a project in which all have to use their own
creativity and present in the seminar (Fumero and et. al., 2018). In that my performance its
considered as the best my creativity is liked by all the teachers and like this I also engaged in the
activities which assist to develop more creativity in myself.
Continuous learning: In my graduation I use to learn different type of skills and knowledge in
continuous basis this habit help me to know in depth about the marketing concepts. I use internet
for getting depth knowledge of the topic related to the marketing, the digital technology is also
assisting in better knowledge so my skill of regular learning is being enhanced while academics.
For performing better in the marketing field one should learn more and more knowledge
regularly to sustain and grow effectively. I know that with continuous learning I can gain
competitive advantage when I will work as a marketer in any organization.
Weaknesses
There are some skills and knowledge which are yet not being improved in me, and I was lack
them in my graduation years and this is only skills which I have to future enhance and improve
them this are:
Public speaking: To speak in public is more important skill in the field of marketing yet this
skill is being lacking in me. I identified this skill in my graduation because when there is any
public discussion then I'm not interrupted that in between and never show my ideas and thought
on that particular topic. As the marketing practise also involve speaking in the public and
showing the information required the marketing commodity (Bataineh And et. al., 2020). I
needed to work on my public speaking skill to gain competitive benefits as when I have to speak
then I am able to speak and transfer the information to the large group of people collectively.
Marketing knowledge: The knowledge and skill related to marketing subject is the most
important to work as market for ant kind of organization. As I had learned different marketing
topic with my experience while completing my graduation yet there are many more topics on this
I have no knowledge (Pouessel and et. al., 2017). This lack of knowledge is limiting my success
and further grow in the field of marketing. I have to know more about the current marketing
trends and many more topic to enhance my knowledge in the marketing.
Leadership skill: To develop more effective an individual must have leadership quality in it to
compete in the market and also get better level of success. I have not tried to become a leader in

any of task and activities as fir example: when I was in my academic there are different types of
activities in which I can easily become the captain and lead the team, yet I never try to be a
leader which is why my leadership skill can not be enhanced.
This is my skills in which are efficient in me and some of my skills in which I have to
work on to improve them. When I will work on my weaker skills than I can effectively enter any
organization and serve them in efficient style.
Career action plan
Skills What I will do? Resources
required
How I will
measure the
success
Time frame
Public
speaking
As speaking in public is
much more than standing
in front of public, so I
will regularly watch the
speech spoken by great
speakers. I will practise
to speak in front of other.
I will also involve in the
activities where I have to
speak in front of large
number of people
(Priesemann and et. al.,
2021).
My self
evaluation is my
main resource to
enhance my
speaking skill in
front of people. I
must need a plan
which is
appropriately and
effective practise
is need to
improve public
speaking skill.
My body should
also present what
I want to express
in front of people.
I will evaluate
how people are
reacting when I
am speaking and
expressing my
thought to them.
I will also notice
my energy level
when I was
presenting myself
to other people.
My hand and
gestures are
supporting me
while I am on the
stage to speak
with public.
6 months
Marketin
g
knowledg
I will learn more from
the latest marketing
instructor in the
I will make use of
different authors
books and
I will engage in
those activities
where the
8months

e respective industry and
continuous follow the
marketing instructors so
that I get latest and
update knowledge.
I will also learn about
the marketing with my
experiences and also
take online marketing
competitions.
The digital course are
also undertaken to get
more depth marketing
knowledge.
literature review
on the marketing
and supporting
concept.
I will work in
marketing field so
that I can grab
practical
knowledge in
marketing area.
I will also learn
the marketing
subject with free
course available
on google.
marketing
knowledge is
essential and
when I will feel
that I know more
than previous
then it will be my
success part
(Filkins and et.
al., 2021).
When the
customer of the
organization
where I will
perform the
marketing task
are increased and
the profit of the
organization will
enhance.
Leadershi
p skill
I will regularly try to
practise discipline as it is
vital in any leader. I will
work under higher
responsibilities because
leadership quality must,
can work under any type
of situation. I also will
follow my seniors while
working at any type of
organization to develop
I will use
different type of
courses available
digitally coursea,
Alison.
I will also study
the leadership
quality and
important books
to know more
I will check when
I am passing any
information then
subordinates are
following them or
not.
I will also see
whether the
conflict to which
I am dealing that
are being
12 months

leading quality.
I will inspire people to
engaged to the work so
that productivity get
higher in the
organization. I will learn
more and resolve the
conflicts in the
organization.
about this skill.
I also work under
efficient leaders
so that I can
understand to
tackle different
situation.
resolved.
CONCLUSION
This report concludes that the personal analysis is important to know about the skills and
knowledge in which individual is efficient or lacking behind. When the individual will able to
know the weaker skills than they can work on that and take effective action to enhance them.
Further, in this report an action plan is also determined in which the action are presented to over
come from the less efficient skill and able to improve the skills effectively.

REFERENCES
Books and journals
Alguliyev, R.M., Aliguliyev, R.M. and Abdullayeva, F.J., 2019. Privacy-preserving deep
learning algorithm for big personal data analysis. Journal of Industrial Information
Integration. 15. pp.1-14.
Bataineh, A.S. And et. al., 2020. Toward monetizing personal data: a two-sided market
analysis. Future Generation Computer Systems. 111. pp.435-459.
Filkins, L. and et. al., 2021. Laboratory action plan for emerging SARS-CoV-2 variants. Clinical
Chemistry. 67(5). pp.720-723.
Fumero, A. and et. al., 2018. Personal and social factors involved in internet addiction among
adolescents: A meta-analysis. Computers in Human Behavior. 86. pp.387-400.
Lizardo, O., 2017. Improving cultural analysis: Considering personal culture in its declarative
and nondeclarative modes. American Sociological Review. 82(1). pp.88-115.
Parkinson, B. and et. al., 2018. The digitally extended self: A lexicological analysis of personal
data. Journal of Information Science. 44(4). pp.552-565.
Pouessel, G. and et. al., 2017. Individual healthcare plan for allergic children at school: Lessons
from a 2015‐2016 school year survey. Pediatric Allergy and Immunology. 28(7).
pp.655-660.
Priesemann, V. and et. al., 2021. An action plan for pan-European defence against new SARS-
CoV-2 variants. The Lancet. 397(10273). pp.469-470.
Appendix
CV
Name: John cater
Email id: [e-mail]
Phone number: [phone]
Professional summary
Marketing manager is responsible for promoting brand image and products and services of
company so that more and more customers are induce within organisation. It must have
knowledge related to recent trends in order to fulfil needs of customers in best possible manner.
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Key skills
Good communication skills
Digital skills
Decision making skills
Interpersonal skills
Brand recognition optimisation skills
Conflict resolution techniques
Experience
Have 2 years experience as marketing manager in H&M, UK.
4 months internship with Tesco.
Education
MBA in marketing
Hobbies
Interested in learning new things
Reading books and many more
Attitude
I have positive and learning attitude
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