Career Action Plan for Marketing Employment and Employability

Business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
PERSONAL EVALUATION.......................................................................................................1
Personal Analysis.........................................................................................................................1
Gap Analysis................................................................................................................................2
Career Action Plan.......................................................................................................................2
TEAM SKILLS AND DEVELOPMENT...................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5
APPENDICES.................................................................................................................................6
Appendix 1: Career Action Plan......................................................................................................6
Appendix 2: STAR Competency Framework..................................................................................7
Appendix 3: CV...............................................................................................................................8

INTRODUCTION
It's time to reflect on my career path and how to achieve my career growth goals after
completing the study report assignment on developments in marketing employment and
employability (Jordà, Schularick and Taylor, 2016). The ever-increasing rivalry in the corporate
world forces businesses to rethink their job descriptions in order to remain successful in
attracting and retaining highly skilled employees. As a result, my dream of becoming a
marketing executive can only come true if I keep up with evolving work requirements and
improve my skills. So far, the completed research in Assignment 1 has served as a revelation that
has pointed the marketing sector in the right direction. As a result, I owe it to myself to focus on
my own professional development practises and build a Career Action Plan based on a
comparison of my current knowledge, skills, and experiences to the criteria outlined in
Assignment 1. Since interpersonal skills are so important to a marketer, my teamwork
experience, skills, and future developments are also important. As a result, there are two main
parts to this report: a personal reflection (personal review, distance analysis, and career action
plan) and a reflection on my teamwork skills.
MAIN BODY
PERSONAL EVALUATION
Personal research, difference analysis, and a career action plan are the topics of this portion
of the study. In this portion, I'll assess my current abilities, expertise, and experience against the
competency criteria outlined in Assignment 1. This section's details will aid in the development
of a career action plan.
Personal Analysis
My pursuit of a career in business is well-informed, thanks to a strong background in
business studies in high school. Joining Hertfordshire University to pursue a degree in Business
Administration with a Marketing focus was a significant step forward in my career. Hertfordshire
University has provided me with a variety of skills and expertise, as well as influenced my
understanding of marketing, in light of the current emphasis on universities meeting the demands
and needs of students. My time management, communication, and teamwork skills have all
improved as a result of the assignments, workshops, and career training programmes. I've also
learned a lot about analysis and analytical skills, both of which are important for any marketer.