The 4Ps Marketing Mix

MG412 Coursework
The 4Psmarketing mix

EXECUTIVE SUMMARY
Market is wider as well as broader and it is crucial to have appropriate knowledge of every
business organisation so that decision making is undertaken in proper manner. The principles of
marketing are crucial to be examined so that it is easy to use resources in well organised way. This
is critically important for enterprise to use marketing approaches so that goals are accomplished at
appropriate level.

Table of Contents
EXECUTIVE SUMMARY ................................................................................................................2
INTRODUCTION ...............................................................................................................................5
MAIN BODY ......................................................................................................................................5
Marketing mix .................................................................................................................................5
STP Process ....................................................................................................................................7
CONCLUSION ...................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books & Journal: ............................................................................................................................9

INTRODUCTION
In business, it consists of many type of organisations which are small, medium and large.
In this contemporary business environment, it is crucial to have appropriate knowledge of market
on the basis of which it is easy for enterprise to achieve benefits. Main aim of this report is to
examine the approaches of marketing to achieve competitive advantages. This report is based on
two organisation which are Apple and Fitbit. Apple, a multinational technology firm headquartered