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Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit

This assignment requires the comparison and contrast of the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

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Added on  2022-12-16

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This research compares the marketing strategies of Apple Inc. and Fitbit, specifically analyzing segmentation, targeting, positioning, and the 4P's of marketing mix. It examines the target market, product offerings, distribution channels, pricing strategies, and promotional activities of both companies.

Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit

This assignment requires the comparison and contrast of the effectiveness of the application of the 4Ps (product, price, place, and promotion) for one pair of brands from a given list.

   Added on 2022-12-16

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Principles of marketing.
Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit_1
Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
TARGET MARKET: .................................................................................................................4
PRODUCT:.................................................................................................................................5
PLACE:.......................................................................................................................................6
PRICE:........................................................................................................................................7
PROMOTION:............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit_2
EXECUTIVE SUMMARY
The aim of this research is to make a comparative analysis of segmentation, targeting and
positioning factors as well as 4P's of marketing mix with respect to two companies of
smartwatch that is Apple Inc.( Apple watch series 6) and Fitbit (Versa 2) .
Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit_3

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