Principles of Marketing: Marketing Mix and STP Strategies of Head & Shoulder and Pantene

Principles of Marketing

Executive Summary
Marketing is a significant business function which helps to increase in sales and
profitability of an organisation. There are several tools such as marketing mix, STP are used in
order to get competitive advantage. It is analysed that effective marketing and promotional
strategies need to be formulate by marketers in order to survive at market place for longer run.

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Analysed marketing mix strategies of selected brands...............................................................4
Product .......................................................................................................................................4
Price ............................................................................................................................................5
Place............................................................................................................................................6
Promotion....................................................................................................................................6
TASK 2............................................................................................................................................7
Analyse STP as a marketing planning process...........................................................................7
Segmentation ..............................................................................................................................7
Targeting.....................................................................................................................................7
Positioning...................................................................................................................................8
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10