Marketing Strategies of Haagen Dazs and Ben and Jerry

Principles of
Marketing
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EXECUTIVE SUMMARY
The organisation are making strategies to help them in attracting customers and the
organisations have marketing strategies to increase performance. The organisations should
understand the behaviour of customers.
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Findings.......................................................................................................................................3
CONCLUSION AND RECOMMENDATIONS............................................................................7
REFERENCES................................................................................................................................8
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