Principles of Marketing: Haagen-Dazs vs Ben & Jerry

Principles of
Marketing

EXECUTIVE SUMMERY
A effective marketing strategy helps in improving the organisation's products selling. It also
encourages the consumers towards the buying company's products. Managers of company adopted
the principle of marketing in their business strategy. Principles of marketing includes 4P's such as
product, place, price and promotion. This report will include the Two ice cream brands such as
Haagen-Dazs ice-cream brand and Ben & Jerry ice cream brand. This report will also highlight the
both brand's target market and its impact on brand image. This report will also state about the
marketing mix such as product, price, place and promotion of Haagen-Dazs ice-cream and Ben &
Jerry ice cream.

Table of Contents
EXECUTIVE SUMMERY..................................................................................................................2
INTRODUCTION ..............................................................................................................................4
MAIN BODY ......................................................................................................................................4
1. Comparison of Target Markets of Haagen-Dazs ice-cream company and Ben and Jerry’s ice-
cream company...............................................................................................................................4
2. Product / Brand............................................................................................................................5
3. Price.............................................................................................................................................6
4. Place (Distribution).....................................................................................................................7
5. Promotion....................................................................................................................................8
CONCLUSION ...................................................................................................................................8