Principles of Marketing

Principles of Marketing
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Executive summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
Target Market..............................................................................................................................4
Product.........................................................................................................................................5
Price.............................................................................................................................................6
Place.............................................................................................................................................6
Promotion....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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Executive summary
Marketing principles at a fine as in idea that are being used by organisation for effective
marketing strategies with the help of these principles and build their promotion strategies in
order to promote their goods and services effectively in Marketplace while assuring profitable
advantages present report include marketing factors like price place product and promotion along
with this comparison of Pantene lady shampoo and Head and Shoulder is being done in this
report for this managers undertake marketing mix as to define strategies policy and plan in order
to attract large base of customers
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