Principles of Marketing: A Comparative Analysis of Head & Shoulders and Pantene Lady's Shampoo

Principles of
Marketing

EXECUTIVE SUMMARY
This report contain the information regarding marketing mix which include the
information about product, place, promotion or price. There are two brands which compare with
each other on the basis of marketing mix and targeted market such as Pantene Lady's Shampoo
as well as Head & Shoulders Shampoo. Both brand follow the same pricing strategy along with
some additional strategy which is depend upon the various factors. Both are international brands
which sell their products more than 80 countries and use the traditional as well as digital
platform to promote their products.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
1. Comparison of target markets..................................................................................................4
2. Product.....................................................................................................................................5
3. Price.........................................................................................................................................5
4. Place.........................................................................................................................................6
5. Promotion.................................................................................................................................7
CONCLUSION & RECOMMENDATIONS..................................................................................7
REFERENCES ...............................................................................................................................8