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Qualitative and Quantitative Research: A Comparison

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Added on  2022-12-01

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This presentation provides an overview of qualitative and quantitative research methods, highlighting their differences, strengths, and limitations. It explores the concepts of correlation, regression, and time series analysis in data research for business decision-making. The importance of data analysis in various fields such as business, medicine, and economics is also discussed.

Qualitative and Quantitative Research: A Comparison

   Added on 2022-12-01

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DATA
RESEARCH
&
MANAGEME
NT
Qualitative and Quantitative Research: A Comparison_1
QUALITATIVE RESEARCH
Qualitative research is used
for collecting, analyzing and
interpreting data by observing
what people do and say. It is
subjective. The nature of the
research is exploratory and
open minded, focuses on
personal in depth interviews
individually and focus groups.
Qualitative and Quantitative Research: A Comparison_2
This mainly includes questions How, Why and What
Process is very inductive
Meaning can be constructed in a realistic way
socially
In depth meaning can be attained
Full of values
Dependence on context is there
Holistic approach is present
Researcher is part of the process
Qualitative and Quantitative Research: A Comparison_3
STRENGTHS
Its very detailed and in depth
Not restricted to specific questions
Guided by researcher
Can be quickly revised
Findings can be useful in more than one way
Qualitative and Quantitative Research: A Comparison_4

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