Role of Culture in Organizational Effectiveness and Communication

MG414
ORGANISATIONAL
BEHAVIOUR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION 1- DESCRIPTION OF VARIOUS THEORIES AND MODELS GATHERED FROM
SECONDARY RESEARCH...........................................................................................................3
1, Identification of culture...........................................................................................................3
2. The way culture of company lead in improving organisational effectiveness with on
communication............................................................................................................................4
3. The role of culture in employees motivation..........................................................................5
4. Evaluation of the way company can make use of culture in order to achieve its success in
retail industry..............................................................................................................................5
SECTION 2- FINDING OF RELEVANT INFORMATION RELATED TO SAINSBURY........6
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Organisational behaviour is study of human behaviour in the company or the way various
individuals interact with each others. In another terms, it related to both individual and group
performance and activity that lead in growth and success of enterprise. Company culture plays an
crucial role in motivating and influencing employees to work hard so that it can retain its market
share in competitive advantages. This report is about Sainsbury that is second largest chain in
United Kingdom deals in hypermarket, supermarket and convenience stores. It has highlighted
crucial information related to the way culture enhance organizational effectiveness on
communication. Moreover, culture of company has lead in motivating employees thereby
enhancing overall productivity and profitability of company in retail industry.
MAIN BODY
SECTION 1- DESCRIPTION OF VARIOUS THEORIES AND MODELS
GATHERED FROM SECONDARY RESEARCH
1, Identification of culture
Organisational culture refers to shared value among individual that helps in coordinating
diverse range of individual to work for achievement of end goals of organisations. It is set of
belief, values and principles shared by various employees that are performing different task in
company. In order to understand the type of culture present in company can be understand
through Handy culture model has been used which has been stated as follows:
Power culture: It is a organization culture in which power to take several decision is among
only few individual that are spread in company at different positioning. They are only key
individual that take all important decision of company, instruct and guide employees about the
way particular task will be completed (Obeidat and et.al., 2018). So, this culture that helps in
taking quick and effective decision which needs to be followed by each individual working in the
firm.
Role culture: It is another organization culture in which strict rules and regulation are made
related to the way specify task or procedure need to be completed so that end objectives can be
attained. Moreover, everyone is highly aware about its roles and responsibilities or the way

various operation will be completed (Islam and et.al., 2020). Thus, it is long chain of command
which lead in investment of more time and efforts related to taking particular decision.
Task culture: The third type of organization culture present in companies operating in retail
industry of UK is teams are made in order to address specific problem. So, it is task culture in
which mix of right mix of skills, personalities and leaderships needs to be presented for more
productivity and profitability of organisation.
Person culture: This is fourth organization culture in which each individual seems itself
superior to organization thus it is just a place for people to work. Thus, it can be stated that is it is
just collection of wide range of people in the firm.
2. The way culture of company lead in improving organisational effectiveness with on
communication
From the secondary research, it has been identified that in order to understand the way
organisation culture contribute in effectiveness and communication, Shannon and weaver model
will be used. It is the most popular model that is widely accepted by range of organisation
operating in external environment. Therefore, Shannon and weaver model can be explained as
follows:
Sender: This is first element of communication in which an individual that is sender send
information to other by making use of specific channel in order to delivered right message to
right individual at right time (Arslan and Roudaki, 2019).
Encoder: In this stage of communication, machine is used to converts message into binary data
as computer only understand binary rather than English or any other language.
Channels: This is an element which specify about different channels that sender select to
delivered message of receiver such as computer, meeting and handling a seminar.
Decoder: This is stage in which person make use of machine to convert binary data into English
language so that it can be easily understood by the receiver in the best possible manner. Thus it
translate information from binary digits to normal for better understanding.
Receiver: It can be stated that receiver is an individual that get message which is send by the
sender so that it can complete particular task in better manner (Tenzer and Yang, 2020).
Noise: This is physical disturbance while message is transmitted form sender to receiver like
people, environment etc that create barriers in sending right message to right individual in right
time.