Strategic Marketing: Market Analysis, Objectives, and Implementation

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Added on 2022/12/05

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This document provides a comprehensive guide on strategic marketing, focusing on market analysis, strategic marketing objectives, and implementation strategies. It covers topics such as market size, competitors analysis, micro and macro economic factors, customer analysis, and stakeholder analysis. The document also explores the campaign strategy, marketing mix, and implementation process. Additionally, it includes insights into Tesco's SWOT and PESTLE analysis. This guide is suitable for students studying strategic marketing.

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Strategic Marketing: Market Analysis, Objectives, and Implementation

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