Market Segmentation and 7P's of Marketing for a New Mobile App

Mobile app

Table of Contents
INTRODUCTION...........................................................................................................................3
Market segmentation...................................................................................................................3
7P’s of marketing.........................................................................................................................4
Gantt chart...................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a function which is involved in managing the operations and activities for
promoting and advertising products and service of the company (Scarborough, 2016). This is
very important for the organisation that marketing operations are done properly in order to attain
the organisational goals. It is essential that all the work related to the marketing of products and
services should be done in proper manner. The following report is based on market segmentation
of the new mobile app. There is explanation of marketing mix. Gantt chart is given for the
development of this new mobile app made for tourists.
Market segmentation
Marketing is defined as the function used for managing the operations and activities of the
business. The concept of marketing includes advertising and promoting the product or service.
The aspect of STP is known as segmentation, targeting and positioning of the product (Smith,
2014). The STP approach in context of the new mobile app is mentioned below -
STP Approach- The full form of STP is segmentation, targeting and positioning of
products or brand in market. The strategy of STP is useful for managing the launch of new
products and services within market. This strategy is helpful in developing strategies that will
help to grab customers effectively.
Segmentation- The market segmentation of new mobile app is based upon demands and
needs of customers towards the new mobile app which will provide information about the new
tourist places near the user (Westwood, 2013). The different segmentation of “Point and view”
mobile application is mentioned below –
 Psychographic segmentation- The products are divided on the basis of size such as bars,
large and small blocks.
Geographic segmentation- The market segmentation is done on the basis of region like rural,
urban and semi-urban. This mobile app is specially made for the users of age between 18-45
years (Wirtz, and Lovelock, 2016). These are the individuals who are tourists and visit various
tourist places.
Targeting- A target market is one which is selected for promoting the new product to the
selected target audience. The target market for the new mobile app is people that falls under
age group of 18 to 45 years.