Strategic Marketing

Strategic Marketing `

Table of Contents
Introduction
Market size and Trends
Competitors Analysis
Macro Economic Factor
Micro Economic Factor
Customer Analysis
Stakeholders Analysis
Objectives of the McDonald’s

Introduction
Marketing strategy is an approach which
helps organisation to make overall plan
with respect to their fundamental goals
of achieving a sustainable advantage in
the competitive market, this can be
done by understanding the needs and
wants of their targeted customers.

Market size and trend data
McDonald's become the leader in Fast Food Industry as
it focuses on the customer service which makes in
positive response to the competition. The company
has developed the different marketing techniques in
order to satisfy their customers.