International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communications

MG628 International marketing
management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Market entry strategy...................................................................................................................3
Global trends and their impact in local area................................................................................5
Country specific communications...............................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
Books and Journals......................................................................................................................9
Appendix-1................................................................................................................................10
Appendix-2................................................................................................................................10

INTRODUCTION
International marketing management is defined as the activity which is related to
products and goods from a country into some other country. The rules and regulation are formed
while considering both the countries. International marketing management is related to the
activities of operation into different countries of the world having different political and
economical systems (Morgan, Feng and Whitler, 2018). This process goes beyond the political
factors of the host country. Thus, it brings countries closer to each other for fulfilling their
economic needs. Green chef is a corporation whose parent company is hello fresh. It is a meal
delivery service which offers their customer a range of food option which is organic. The
company is proud in using sustainable ingredients which are their chef’s best. The company is
looking to expand their business to international grounds and this report deals with their business
strategy, global trends and some forms of communication.
MAIN BODY
Hello fresh is one of the largest meal kit provider which is now acquired Green Chef. It
contributes to the overall company’s growth. The company is looking to launch their product
from Green Chef in a different country. A research is conducted in the country which will help it
to take efficient decisions and make the company successful.
Market entry strategy
Green Chef Company is a well established brand which is famous for their non-GMO and
keto and paleo meal kits. The company is now looking for adding a new channel for distribution.
They are expecting a rise in sales after following this approach. There are some options which
can help the company reach their desired goals. They are
Option 1- Direct entry method: The company is looking to launch their profitable
products in the Germany markets. Direct market entering approach is done by selling Green
Chef’s product in the physical stores to attract public customers. These approaches will the
company gain the customer base with the progressive working of the supermarket. There is no
other organisation forming a link in between Green Chef and the supermarket. Selling the
product in the supermarket will remove any confusion regarding the product line and any
quarries from the customer side can be resolved then and there itself. The customers become
committed to the products and thus, will help in creating brand awareness of the company