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MKT 205 - Research Paper, Principles of Marketing

   

Added on  2020-03-07

6 Pages934 Words283 Views
RUNNING HEAD: PRINCIPLES OF MARKETING1Principles of marketingSydney Opera HouseSubmitted by:

Sydney Opera House2BackgroundThe Sydney Opera House is the theatre art centre in Sydney, Australia. The building is one of the 20th Century’s most prominent as well as distinguished constructions. It was designed by Danish architect Jorn Utzon and inaugurated formally on 20 October 1973 (Sydney opera House, 2017). Since its completion in 1973 the building has been attracting people across the globe due to its eminent design and structure. Sydney Opera House has an enhanced location on Bennelong Point surrounded by superb harbour surroundings.SWOT AnalysisStrength It is a single building comprising of multiple performance venue.It is one of the busiest performing arts centres hosting over 1500 concerts annually; attended by 1.2 million people.8 million people visit the place annually and approximately 3, 50,000 visitors taking guided tours (Shofner, 2007).Sydney Opera House is known as a UNESCO World Heritage Site. The building has a recording studio, cafe, restaurant, bars and retail outletsAn iconic image of both Sydney and Australia.The building has a design of a modern expressionist (Sydney opera House, 2017).Sydney Opera House was mostly paid for State Lottery.

Sydney Opera House3The largest venue has 2,679 seats.Many of the world’s renowned companies were involved in construction of the Opera House.Sydney Opera house is opened 363 days in a year for public. The building is well preserved and protected by the government authority.The building has a well-developed and unique infrastructure and appeal to a wider section of people coming from abroad. Surrounded by exquisite hotels and restaurant(Colbert, 2003). The glass used in the Sydney Opera House was made on order from France.The first person to perform at the house was Sergei Prokofiev. Since its opening, The British Queen has visited the place for four times(O'Halloran,2004).WeaknessMost of the premium singers are based in Europe and occupied often by top companies out of the country; in such a situation the accessibility of Australian and New Zealand singers is sporadically limited.The offstage facilities are prominently insufficient and the orchestra place is restricted, enclosed and unable of creating an eminent orchestral sound.Australia require quality training services for young singers

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