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Executive Summary Strategic Business Management

   

Added on  2020-03-04

18 Pages3307 Words371 Views
Running head: STRATEGIC BUSINESS MANAGEMENTStrategic Business ManagementName of the Student:Name of the University:Author’s Note:

2STRATEGIC BUSINESS MANAGEMENTExecutive summaryBusiness strategy is an integral part of any successful business management. Each and everycompany must be able to know their present position in the market and the necessary changesthat they must adopt in order to be successful in the long run. As far as the reports are concerned,Nestle has been successful in maintaining a respectable market share in the past few years buttheir main objective is to keep up their level of production and emerge as the top food andbeverage market in the world. The aim of this paper will be to deal with the different strategiestaken by Nestle for improving their business and giving a tough competition to all thecompetitors existing in the market

3STRATEGIC BUSINESS MANAGEMENTTable of ContentsIntroduction......................................................................................................................................51. Simulation of business firm.........................................................................................................52. Tools for analyzing the environment...........................................................................................5Porter’s model..................................................................................................................................5Threat of new entrants..................................................................................................................5Threat of Substitutes....................................................................................................................6Bargaining power of the suppliers...............................................................................................6Bargaining power of consumers..................................................................................................6Pestle................................................................................................................................................7Political factors............................................................................................................................7Economic factors..........................................................................................................................7Social factors................................................................................................................................7Technological factors...................................................................................................................7Legal factors.................................................................................................................................8Environmental factors..................................................................................................................8Gaps in the firm...............................................................................................................................8Some of the gaps existing within the firm are.................................................................................8Aging workforce and retirements................................................................................................8

4STRATEGIC BUSINESS MANAGEMENTLess experienced younger generation of employees....................................................................9Child labor problem.....................................................................................................................9Raw material problem..................................................................................................................9Ethical and boycott problems.......................................................................................................94. Objectives of the firm..................................................................................................................95. Functional and Business Level Strategies.................................................................................11Business level strategies mainly include the following.................................................................12Inspiring healthy lives................................................................................................................12Large scale employment opportunities......................................................................................12Uplifting the local farmers.........................................................................................................12Boosting up the economy...........................................................................................................13Expanding the business..............................................................................................................14Providing fresh and healthy food to the customers....................................................................14Recommendations for Future........................................................................................................15Conclusion.....................................................................................................................................15Reference list.................................................................................................................................16

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