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MGMT20140 Simple Reflective Template

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Central Queensland University

   

Design Thinking for Managers (MGMT20140)

   

Added on  2020-03-23

MGMT20140 Simple Reflective Template

   

Central Queensland University

   

Design Thinking for Managers (MGMT20140)

   Added on 2020-03-23

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MGMT20140: Simple Reflective TemplateTemplate number:Name and student ID:Activity/experience Description:Marketing skills used by entrepreneurs and this module helped me to grasp idea about these skills.I was astonished to see that entrepreneurs adopt different methods for marketing their product. I have observed the different ways the entrepreneurs use for promoting their product and this promotion plays an integral role in marketing.Date of the activity/experience:Thoughts and Feelings DURING the activity:It was very interesting for me to know that entrepreneurs carry out different activities to conduct marketing, they considers several factors while marketing their product. I was little bit tired since these marketing skills was very complex to understand.Thoughts and Feelings AFTER the activity:After the activity, I was feeling relieved and at the same time I was happy that I have finished the activities in a suitable way. Though I was tired but at the end I was the one who was very active atthe end of the activity. What can you learn from this activity?I have learnt that entrepreneurs mainly targets different age groups for their product and this age specification was very appealing for me to know. Before understanding the customer behaviour marketing cannot adopt or target any method or group, this understanding aware me how the different marketing skills affect our emotionsWhat can you do to develop yourself further in the context of this activity?I am planning to segregate between different characteristics which include: demographic and motivation. I also want to follow different ways that can be used to identify competitors who directly and indirectly affects my marketing of a product. Academic Reference to link this to theoryArmstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.Barringer, B. (2012). Entrepreneurship: Successfully Launching New Ventures, (2012).
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