Strategic Audit of Tesla Motors

8/3/2019
Running Head: MGT 201 0
TESLA

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Contents
Introduction..............................................................................................................................2
Corporate Level Strategy Statement......................................................................................2
Strategic Position, Strategic Choices and Strategy in Action..............................................3
Market Reaction to Tesla Strategy.........................................................................................5
Conclusion.................................................................................................................................6
References.................................................................................................................................7

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Introduction
This report is all about the strategic audit of Tesla Motors, an American Automobile
company building and planning electric vehicles and cars. At present Tesla is operating at an
international level including the major markets of Europe, America and Asia. It is identified
that the demand for sustainable and electronic vehicle is continuously being rising bringing
various opportunities for Tesla in the market.
Tesla was instituted in 2003 and went public in July 2010. Internationally, the company has
delivered 90,700 vehicles including its various models i.e. X, S, and model 3 (Kopechi,
2019). Their revenue worldwide is 21bn USD and the company spend 1.46bn USD on
research and development department.
Corporate Level Strategy Statement
The corporate strategy statement of Tesla includes three main domains of Tesla i.e., the
company fundamental goals, scope or domain, and specific advantage or capabilities the
company have to deliver all of these. Tesla goal is to accelerate the advent of sustainable
transportation by creating persuasive mass market electrical vehicles to the marketplace and
become the major manufacturer of electric vehicles to match the urgency of the threats to
society showed by a warming ecosystem. In order to attain this end goal, big leaps in
technology are required that eventually needed a high level of scrutiny. Hence, in achieving
these goals, Tesla set various other objectives like making 5, 00,000 cars in the year 2019 and
so on (ttnews.com, 2019). In addition, the company growth strategies also include market
diversification and penetration to fulfil the requirements of all segments of customers. Tesla
strategies this goal by incorporating advanced technology in its electric automobiles and
associated products.
In relation with Tesla scope, the company manufacturers and produce various electric
vehicles for the upper level segments of the customers. The company also have an energy
product group include classifications with a series of applications used in businesses and
homes. The company also intends to invest in supercharging stations for its electric vehicles.
Growing demand for renewable energy also improves business scope while covering